Subject:
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Re: TLC's WW Matter (was Re: Death of lugnet.western?)
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Newsgroups:
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lugnet.market.theory
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Date:
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Sun, 18 May 2003 15:36:49 GMT
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Viewed:
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1830 times
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In lugnet.market.theory, Benjamin Ellermann writes:
> I agree that they have many products that do not make as much profit. But
> that is part of what LEGO is. They are a company interested in creating
> family oriented educational/creative products.
Exactly. TLC has never been profit-oriented, or they would have long
ago diversified into war-toys, or switched to more economical materials (ie:
inferior quality).
> I do have some disagreement with paradisa and belville. First, most young
> girls (like my sister) that I have talked to, like regular town or castle
> LEGO more than paradisa and belville. I propose that minifig scale
> realistic sets, which are tied to some historical period or literary figure,
> are more popular. This is why my sister does not like the "pink or
> oversized" LEGO but she does like the Guarded Inn, Blacksmith Shop, and
> Privet Drive. My other sister who is now in college, and other girls her
> age, had many paradisa sets. I can see how these sets would not be bought
> by many parents.
Maybe they should do a traditional minifig theme focusing on the
Victorian or Elizabethan eras? Possibly even American Colonial?
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