Subject:
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Re: Santa Fe Super Chief A0001 on eBay
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Newsgroups:
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lugnet.market.theory
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Date:
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Sun, 7 Apr 2002 23:47:17 GMT
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Viewed:
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1291 times
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In lugnet.trains, Allan Bedford writes:
> In lugnet.trains, Steve Barile writes:
> > "Could these auctions make LEGO more profitable?" - Josh
> >
> > Great point Josh! No, certainly not. Even if they sell for $1000 each,
> > that's $5k. Compared to their bottom line that's far below their accounting
> > rounding error.
>
> Selling the 10 of them at $5,000 each isn't going to put a huge smile on any
> accountant's face.
>
> This little experiment isn't about making money, though I'll be honest I
> can't figure out why they're doing it.
[snip]
> > Wait a minute, I think I got it.
> > LEGO is trying to establish collectivity of their product. That makes a lot
> > more sense.
>
> So they can buy them back at inflated prices? :)
Maybe they're just trying to win back the hard-core collectors they lost
when they re-released some of those Legends sets. Though I can't see any
reason for them to do that either...
ROSCO
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