Theory : 2140


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Subject:	Should we be worried about shop@home?
Newsgroups:	lugnet.general, lugnet.loc.uk, lugnet.market.theory
Date:	Fri, 29 Jun 2001 16:07:51 GMT
Viewed:	20 times

Right now most folks seem pleased with shop@home. - Availability - Increasing range of products - Exclusives - Even old warehouse stock. All good stuff. However, I can also observe (especially here in UK) - decreasing stocks in bricks and mortar stores - fewer end of line bargains in stores - fewer on-line stores selling lego - NO end of line bargains on shop@home (in fact they seem to be trying to call them 'hard to find' and selling them still at retail) - Absolute top whack prices on shop@home - no discounts - exclusive sets not packaged for retail - just a brown cardboard box in some cases - so they can minimise inventory and do just in time fulfillment What worries me is - no retail competition - more controlled supply - lego dont overstock - they control supply better. So no end of line bargains - higher prices So much for that old e-commerce dream of cutting out the middleman and lowering prices. We should have known it was always going to be more a case of cut out the middleman and make more profit. regards lawrence

Message has 2 Replies:

		Re: Should we be worried about shop@home?
(...) Some of your comments about online deals are just about the dotcom bubble. And end of line retail deals may have trickled off because retail stores may finally have gotten a better sense of what they will actually sell; and they may also have (...) (23 years ago, 29-Jun-01, to lugnet.general, lugnet.loc.uk, lugnet.market.theory)

		Re: Should we be worried about shop@home?
(...) lowering prices. (...) middleman and make more profit. (...) I think you may be overlooking the important point that Lego may notbe trying to "cut out" anyone, but rather offer a place where buyers can get access to their full line. I'd bet (...) (23 years ago, 28-Jul-01, to lugnet.general, lugnet.loc.uk, lugnet.market.theory)

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