Subject:
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Re: New Product and Promotional Timing
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Newsgroups:
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lugnet.market.theory
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Date:
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Sun, 20 Jun 1999 18:19:08 GMT
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Viewed:
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655 times
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(a bunch of commentary cut)
Steve Bliss wrote:
> On Fri, 14 May 1999 03:15:39 GMT, "Janet Zorn" <lighthouse@bonzai.net>
> wrote:
> > AGREED. The larger sets surprise me at how reasonably priced they are.
> > I think that I would have advised TLG to raise the prices on the large
> > sets.
>
> I think the classic sets were positioned very specifically: no high-priced
> sets, not too many sets (because they wanted to make a big splash with a
> lot of EP1 sets). And my guess is the Y-wing/TIE fighter combo was
> strictly a marketing move. There is no particular connection between these
> ships, but they are in a single set. Why? I think it's because TLG wanted
> a somewhat-larger set to round out the line, rather than two more $20-$25
> sets.
I think there was a very good reason for making the Y-Wing/TIE Figher combo the
most expensive: Darth Vader. This minifig is not available in any other set
(unlike Luke Skywalker in his many outfits, Qui-Gon Jinn in the EP1 sets, or,
to a lesser extent, Anakin Skywalker). Similarly, the Gungan Sub, also with a
MSRP of US$49.99, has the only young Obi-Wan Kenobi minifig, whereas every
other minifig from the EP1 Lego sets appears in at least two sets. My guess is
that TLG is counting on a number of people to buy either of these sets (YW/TF
or GS) just for the relatively rare minifigs. Of course, I don't have a PhD in
Econ (or anything else for that matter), but I think this was a very conscious
decision by TLG.
Toki
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Message is in Reply To:
 | | Re: New Product and Promotional Timing
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| (...) Could be. (...) The general answer is: work out a deal with someone in a country where Larry P. can be your factor. The specific answer is: most (all?) of the 1999 Euro train sets will be available from S@H. (...) I can understand that. (...) (...) (25 years ago, 14-May-99, to lugnet.market.theory)
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