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In lugnet.general, Shawn Gibson writes:
> Hi all
> Earlier this week I set the Lego asle at the major retail store I work at.
Since both WalMart and Target just finished their late summer 'reset's, I would
assume it was one of those two.
> Out of the 24ft of conctruction toys 16ft went to Lego, while the other 8ft
> went to megablocks and knex. This setup is our holiday set, so I'm going to
> talk about what we kept, what went and what is selling.
> In the first four foot section (the best visibility wise) are the Bob the
> Builder, Jack Stone and soccar sets. I was surprised that the soccer sets
> were staying and in a prime location, then I realized Harry Potter sets
> haven't come yet. So I'm thinking Harry Potter will replace the soccer sets
> when they come out later this year.
Most of the store people I talked to were not even aware that Harry Potter Lego
product is on the way. The usual response is a roll of the eyes upward and
something to the effect "another mini modular reset"
> I also ckecked the ROS (rate of sale) of the new items. Bob the builder
> sets are flying of the selves, but Jack Stone is not selling. The ROS on the
> bigger sets was zero, meaning even though we have had this sets for weeks we
> haven't sold a single one. The smaller sets haven't sold either, only about
> two a week.
One persons opinion/observation: regardless of the play value of Jack Stone,
the figs on the boxes look so serious (at least to me). OTOH, the traditional
minifigs came across as 'the little people' (and usually had a smiling face). A
minor detail tho.
> Going down the asle we have the Life on Mars, Alphia Team and racer
> sets,with all of them selling decently. I'm a bit shocked that the racer set
> are selling. I mean who want to buy those pieces of junk?
Kids that want something that screams across the room I guess. You can use/
abuse the racers in ways that would cause traditional lego vehicles to fall
apart. Could be a sign of TLC using their high-recognition branding to creep
into another market segment.
> On the bottom of the third section are the new Star Wars sets.
Eps-1 sets, right ? And why (<insert gentle epithets here>) does WM hang onto
the 7104 Desert Skiffs like they do ? Some stores have upwards of 50 copies in
stock (mostly stuffed on the overheads).
> In the final
> 4ft section there's bulk buckets, Duplo, Technic, Dinosours, and Jurssic
> Park 3 sets. The only non-2001 one sets left are the soccer ones, while the
> new studio sets were clearanced.
How the chain's corporate office figures out what to keep and what to ditch
would be a wonderful discovery. I thought some of the Studio sets were pretty
decent. Why they chose to dump them is/was a mystery to me. The local WM toy ppl
tell me that the Soccer sales have been dismal in that particular store.
> Now most of the third section is home home to the hottest selling item in
> our whole toy department: Bionicle. We can't hardly kept them instock. Lego
> sent us two display pallets, of which half was Bionicle. We blew out of the
> Bionicle sets in days!
I looked at some of the little mask pack boxes yesterday. Half of them were
either broken into or outright 'pilfered'. I wonder if someone was searching for
a particular mask.
> In summary Bionicle apears to be a major success, while Jack Stone is dead
> cold.
>
> Just some thoughts
> Shawn Gibson
> Texan, AFOL &
> Lugnet mem# 964
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Message is in Reply To:
 | | Thoughts from setting a Lego asle
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| Hi all Earlier this week I set the Lego asle at the major retail store I work at. Out of the 24ft of conctruction toys 16ft went to Lego, while the other 8ft went to megablocks and knex. This setup is our holiday set, so I'm going to talk about what (...) (23 years ago, 19-Aug-01, to lugnet.general, lugnet.loc.us.tx)
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