Subject:
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Re: Lugnet - the talk-back radio of the world of Lego?
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Newsgroups:
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lugnet.loc.au
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Date:
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Thu, 14 Feb 2008 23:07:28 GMT
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Viewed:
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6529 times
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In lugnet.loc.au, Kerry Raymond wrote:
> There were no prizes for guessing that the conventional wisdom is that games
> companies need to engage with their users to understand what they want.
> That's hardly rocket science
And, in turn, rocket science is not brain surgery.
> What was less obvious though was how best to do it. And it seems listening
> to the users in the forums isn't the answer.
Indeed. If LEGO had received a hundred dollars everytime a fan had said words to
the effect "I don't know what I'm going to do, but I'll certainly be buying less
of your product in future", they would be doing a lot better financially than
they were a few years ago. ;-)
Cheers
Richie Dulin
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Message is in Reply To:
 | | Lugnet - the talk-back radio of the world of Lego?
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| I attended a very interesting symposium at work today. It was looking at (amonst other things) issues relating to the user forums for computer games and how games companies needed to better manage their relationship with their users. What struck me (...) (17 years ago, 14-Feb-08, to lugnet.loc.au)
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