Subject:
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RE: Ruckus over in Lego Direct
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Newsgroups:
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lugnet.loc.au
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Date:
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Fri, 16 Jun 2000 00:27:28 GMT
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Viewed:
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675 times
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> -----Original Message-----
> From: Peter Callaway [mailto:pcallaway@bmcl.com.au]
> Sent: Friday, June 16, 2000 9:41 AM
> To: lugnet.loc.au@lugnet.com
> Subject: Re: Ruckus over in Lego Direct
>
>
> In lugnet.loc.au, Santosh Bhat writes:
> > Very interesting. And the bricks/plates available are neat too.
> > I've already got pictures of a Lego blue-white XPT train in my head.
> >
> > So whats the general synopsis? do we wait until later this • year? or do we
> > begin hunting for partners in the US to pass on our • (BULK!=discount) orders
> > right away?
> >
> > Santosh
> >
> > In lugnet.loc.au, Peter White writes:
> > > While you were sleeping.........
> > > Brad J's popped up again with some news in Lego Direct.
> > > Australia and New Zealand even get a mention of sorts.
> > > Prices and images for US and Canada (LSAH) are at Lego's site.
>
> Yep, I'd say let it go for a while. The American's are still
> wiping the drool
> from their faces over this, so I doubt we'd be high on their
> priority list
> until they've drained the current world stocks of ABS.
>
> Given the speed of which LD has come about, Brad's
> end-of-year prediction
> seems a bit optimistic to me, but I hope I'm proven wrong. You'd think
> Australia was located on the dark side of the moon with all
> the comments
> regarding how difficult it is to ship stuff here.
>
> And LEGO Australia? Sometimes I get the impression that their
> knowledge about
> their product amounts to "LEGO? Isn't that some kind of pasta sauce?"
>
>
Agreed...Strange...They've only got one or two customer service people, x
sales reps [who seem to target the larger stores, and only visit smaller
stores after prompting from the stores managers] and an unknown number of
managers and shipping people, and they wonder why people don't show interest
in lego. If they could
[1] get more customer service people.
[2] have their sales reps focus on smaller toy shops/potential toy shops
[after all, quite a lot of children go to smaller toy shops with their
parents, and I've been seeing a trend towards these stores stopping stocking
lego]
[3] notify people if they are going to have special sets only available from
customer service [world club is a perfect way]
[4] actually get people from the community involved in set choice [not
neccesarily lugnet, either]
[5] introduce senior personel to lugnet [or at least .loc.au] to help them
make decisions based on what people wnat, and not what they want people to
want.
These measures should [almost certainly would] increase sales.
[and if/when the senior people learn about us, maybe they'll see if we'll be
interested in working with them to promote LEGO...which we would do quite
willingly, I believe]
Benjamin Whytcross
BWhytcro@PacificAccess.com.au
Ph: (03) 9856 5282
Directory Technology Pty Ltd
1/436 Elgar Road,
Box Hill, 3128
Growing older is compulsory..Growing up isn't :-)
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Message has 1 Reply:
 | | Re: Ruckus over in Lego Direct
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| It seems rather odd in the country areas. I live in Mareeba, and the local Toyworld store told me LEGO doesn't sell much here in Mareeba, however, in nearby Atherton, they sell a lot more LEGO. Go figure. Cheers ... Geoffrey Hyde Whytcross, Benjamin (...) (25 years ago, 21-Jun-00, to lugnet.loc.au)
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