Subject:
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Re: Ruckus over in Lego Direct
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Newsgroups:
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lugnet.loc.au
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Date:
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Wed, 21 Jun 2000 11:33:23 GMT
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Viewed:
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387 times
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It seems rather odd in the country areas. I live in Mareeba, and the local
Toyworld store told me LEGO doesn't sell much here in Mareeba, however, in
nearby Atherton, they sell a lot more LEGO. Go figure.
Cheers ...
Geoffrey Hyde
Whytcross, Benjamin <BWhytcro@pacificaccess.com.au> wrote in message
news:1D0812CAE3E7D2118BCD00805FA76DEB022A4EF6@gw-exg-ne01.pacificaccess.com.
au...
> > -----Original Message-----
> > From: Peter Callaway [mailto:pcallaway@bmcl.com.au]
> > Sent: Friday, June 16, 2000 9:41 AM
> > To: lugnet.loc.au@lugnet.com
> > Subject: Re: Ruckus over in Lego Direct
> >
> >
> > In lugnet.loc.au, Santosh Bhat writes:
> > > Very interesting. And the bricks/plates available are neat too.
> > > I've already got pictures of a Lego blue-white XPT train in my head.
> > >
> > > So whats the general synopsis? do we wait until later this • year? or do we
> > > begin hunting for partners in the US to pass on our • (BULK!=discount) orders
> > > right away?
> > >
> > > Santosh
> > >
> > > In lugnet.loc.au, Peter White writes:
> > > > While you were sleeping.........
> > > > Brad J's popped up again with some news in Lego Direct.
> > > > Australia and New Zealand even get a mention of sorts.
> > > > Prices and images for US and Canada (LSAH) are at Lego's site.
> >
> > Yep, I'd say let it go for a while. The American's are still
> > wiping the drool
> > from their faces over this, so I doubt we'd be high on their
> > priority list
> > until they've drained the current world stocks of ABS.
> >
> > Given the speed of which LD has come about, Brad's
> > end-of-year prediction
> > seems a bit optimistic to me, but I hope I'm proven wrong. You'd think
> > Australia was located on the dark side of the moon with all
> > the comments
> > regarding how difficult it is to ship stuff here.
> >
> > And LEGO Australia? Sometimes I get the impression that their
> > knowledge about
> > their product amounts to "LEGO? Isn't that some kind of pasta sauce?"
> >
> >
> Agreed...Strange...They've only got one or two customer service people, x
> sales reps [who seem to target the larger stores, and only visit smaller
> stores after prompting from the stores managers] and an unknown number of
> managers and shipping people, and they wonder why people don't show • interest
> in lego. If they could
> [1] get more customer service people.
> [2] have their sales reps focus on smaller toy shops/potential toy shops
> [after all, quite a lot of children go to smaller toy shops with their
> parents, and I've been seeing a trend towards these stores stopping • stocking
> lego]
> [3] notify people if they are going to have special sets only available • from
> customer service [world club is a perfect way]
> [4] actually get people from the community involved in set choice [not
> neccesarily lugnet, either]
> [5] introduce senior personel to lugnet [or at least .loc.au] to help them
> make decisions based on what people wnat, and not what they want people to
> want.
> These measures should [almost certainly would] increase sales.
>
> [and if/when the senior people learn about us, maybe they'll see if we'll • be
> interested in working with them to promote LEGO...which we would do quite
> willingly, I believe]
>
> Benjamin Whytcross
> BWhytcro@PacificAccess.com.au
> Ph: (03) 9856 5282
> Directory Technology Pty Ltd
> 1/436 Elgar Road,
> Box Hill, 3128
>
> Growing older is compulsory..Growing up isn't :-)
>
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Message is in Reply To:
 | | RE: Ruckus over in Lego Direct
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| (...) Agreed...Strange...They've only got one or two customer service people, x sales reps [who seem to target the larger stores, and only visit smaller stores after prompting from the stores managers] and an unknown number of managers and shipping (...) (24 years ago, 16-Jun-00, to lugnet.loc.au)
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