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Subject: 
Re: NASA sets at K-Mart
Newsgroups: 
lugnet.loc.au
Date: 
Tue, 9 Sep 2003 03:32:26 GMT
Viewed: 
674 times
  
In lugnet.loc.au, Paul Baulch wrote:
   Prices are from memory and so may be a couple of dollars out.


    7467 International Space Station
162 elements, 0 figures, US$15, 2003
LEGO > Discovery > NASA
AUD$19


    7468 Saturn V Moon Mission
178 elements, 0 figures, US$20, 2003
LEGO > Discovery > NASA
AUD$35


    7469 Mission to Mars
417 elements, 0 figures, US$30, 2003
LEGO > Discovery > NASA
AUD$55


    7470 Space Shuttle Discovery
826 elements, 0 figures, US$50, 2003
LEGO > Discovery > NASA
AUD$89


    7471 Mars Exploration Rover
858 elements, 0 figures, US$90, 2003
LEGO > Discovery Kids > NASA
AUD$129

These sets seem distinctly more expensive than (already expensive) normal sets.

The cents per piece price doesn’t seem too bad, although 7468 seems to be pushing it a bit. But of course it does depend on what those pieces are.

   Perhaps this is due to licensing fees to Discovery Channel (whose logo features prominently on the box) - is this something to do with NASA imagery or models of NASA things? I mean, heaven knows why you’d bother putting the Discovery Channel logo on otherwise. Does that really improve recognition of the product? I’m baffled.

Indeed.

Beware: what follows could be described as a rant.

Does the Discovery Channel logo on the LEGO box promote the LEGO, or does it promote the Discovery Channel? (And who is paying whom?)

Does Bert Newton fronting Telstra ads promote Telstra, or Bert Newton?

Does the real estate agent’s ad in the paper promote your property for sale, or the real estate agent who is selling it?

Marketing. I’ll never understand it.

Adieu

Richie Dulin


   Port Brique
Somewhere in the South Pacifique
   
   Misérable
Building a safer South Pacifique



Message has 1 Reply:
  Re: NASA sets at K-Mart
 
(...) Or the newspaper??? ROSCO (21 years ago, 9-Sep-03, to lugnet.loc.au, FTX)

Message is in Reply To:
  NASA sets at K-Mart
 
Prices are from memory and so may be a couple of dollars out. [LEGOSet 7467] AUD$19 [LEGOSet 7468] AUD$35 [LEGOSet 7469] AUD$55 [LEGOSet 7470] AUD$89 [LEGOSet 7471] AUD$129 These sets seem distinctly more expensive than (already expensive) normal (...) (21 years ago, 9-Sep-03, to lugnet.loc.au, FTX)

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