Subject:
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Re: NASA sets at K-Mart
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Newsgroups:
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lugnet.loc.au
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Date:
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Tue, 9 Sep 2003 03:32:26 GMT
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Viewed:
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628 times
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In lugnet.loc.au, Paul Baulch wrote:
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Prices are from memory and so may be a couple of dollars out.
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7467 International Space Station
162 elements, 0 figures, US$15, 2003
LEGO > Discovery > NASA
| AUD$19
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7468 Saturn V Moon Mission
178 elements, 0 figures, US$20, 2003
LEGO > Discovery > NASA
| AUD$35
AUD$55
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7470 Space Shuttle Discovery
826 elements, 0 figures, US$50, 2003
LEGO > Discovery > NASA
| AUD$89
AUD$129
These sets seem distinctly more expensive than (already expensive) normal
sets.
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The cents per piece price doesn’t seem too bad, although 7468 seems to be
pushing it a bit. But of course it does depend on what those pieces are.
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Perhaps this is due to licensing fees to Discovery Channel (whose logo
features prominently on the box) - is this something to do with NASA imagery
or models of NASA things? I mean, heaven knows why you’d bother putting the
Discovery Channel logo on otherwise. Does that really improve recognition of
the product? I’m baffled.
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Indeed.
Beware: what follows could be described as a rant.
Does the Discovery Channel logo on the LEGO box promote the LEGO, or does it
promote the Discovery Channel? (And who is paying whom?)
Does Bert Newton fronting Telstra ads promote Telstra, or Bert Newton?
Does the real estate agent’s ad in the paper promote your property for sale, or
the real estate agent who is selling it?
Marketing. I’ll never understand it.
Adieu
Richie Dulin
| | Port Brique
Somewhere in the South Pacifique
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| | Misérable
Building a safer South Pacifique
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Message has 1 Reply:
Message is in Reply To:
 | | NASA sets at K-Mart
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| Prices are from memory and so may be a couple of dollars out. [LEGOSet 7467] AUD$19 [LEGOSet 7468] AUD$35 [LEGOSet 7469] AUD$55 [LEGOSet 7470] AUD$89 [LEGOSet 7471] AUD$129 These sets seem distinctly more expensive than (already expensive) normal (...) (21 years ago, 9-Sep-03, to lugnet.loc.au, FTX)
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