Subject:
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Re: LegoLand's Lost Opportunity
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Newsgroups:
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lugnet.legoland.california
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Date:
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Wed, 4 Apr 2001 14:00:02 GMT
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Viewed:
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2083 times
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In lugnet.legoland.california, Rick Meyer writes:
> I went to LegoLand for my 30th birthday two Mondays ago and reserved what I
> considered the best part of the park for last: Miniland. I spent over two
> hours in Miniland before it was getting near closing time. I shot around
> 200 pictures in Miniland alone. I was in awe. So were all of the children
> with their parents and with school groups. They were as amazed and
> delighted as I was with the models on display. Which brings me to the lost
> opportunity. There was no place to buy Legos near Miniland. The place in
> front of the Model Shop was closed. Here is a glaring testament to how
> great our toy can be Miniland says. All the spectators agree but there is
> no way to take a piece of it home with you. How about models for sale near
> Miniland of some of the trucks, police cars, small ships, etc. that are on
> display. Parents and children would snap these up. Instead you are treated
> to an awesome display made with to approximately 4 inch figures (1/18-1/20)
> scale and then offered a selection of models in the shops that have nothing
> to do with it. IMHO there is a big disconnect and a great lost opportunity
> to really bring more children further into the Lego fold by giving their
> imagination and a realization of the possibilities a little jumpstart. Sure
> you can say that Miniland fires up the imagination and children can go home
> and build their own out of their own bricks (after years of collecting I
> don't think I have the bricks to make most of the vehicles-lack of clear
> elements). But it is easier to reinforce the shining example of Miniland by
> offering them a memory they can physically take home with them as an
> inspiration. Thanks.
Rick,
I totally agree. The first time I went to LEGOLAND, I was not only
surprised, but a little disappointed that Model Shop was a model workshop
and not a model store. Granted, I made my own rash assumptions about what I
thought was "supposed" to be there, but I was disappointed, nonetheless.
I think it would be a great opportunity for LEGOLAND to sell more
impulse-buy sets based on things that you could see in Miniland. I know
that we would never see any of the large buildings and probably only the
smallest ones. But I think they could make some good money selling sets of
some the people, vehicles, or small scenes that can be found in Miniland.
Or maybe they could produce and sell sets that are like things in Miniland,
instead of exact copies.
Of course, this is all just consumer-side speculation, but I think that such
Miniland-based sets could be a hit for LEGOLAND.
My two cents,
John Gramley
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 | | LegoLand's Lost Opportunity
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| I went to LegoLand for my 30th birthday two Mondays ago and reserved what I considered the best part of the park for last: Miniland. I spent over two hours in Miniland before it was getting near closing time. I shot around 200 pictures in Miniland (...) (23 years ago, 4-Apr-01, to lugnet.legoland.california)
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