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Subject: 
Re: whats up with the rollout of the Lego Stores?
Newsgroups: 
lugnet.loc.au, lugnet.lego.direct, lugnet.loc.ca, lugnet.general
Date: 
Mon, 5 Apr 2004 16:39:30 GMT
Viewed: 
67 times
  
"Christian Treczoks" <ct@braehler.com> wrote in message
news:Hvoy1q.24Fz@lugnet.com...
Jonathan Wilson wrote:
Why is it that (acording to an official page at lego.com), Russia (of
all places) is getting a Lego Store (in moscow) but countries with
probobly a much greater market (e.g. Australia or Canada) arent?
Well, first and foremost it would be a sensible and intelligent decision
to open stores in places where there are actual customers for the given
product. And the first thing one seems to learn at the manager school is
to avoid sensible and intelligent decisions.

This idea fits nicely with the long list of increasigly stupid business
decisions in the last years (Juniorisation, Duplo/Explore, New Colours,
etc). There seems to be an internal Track and Field among the managers
about who can cook up the most ridiculus idea or the best way to ruin
the shop.

One can only pray that Kjeld puts a stop to all this lunacy.

Hmm, I wonder if Moscow gets a LEGO brand retail store because a definite
market is perceived, but perhaps there aren't good retail partners to get
the product into Russia. Most other countries have well established toy
retailers with global connections.

Frank



Message is in Reply To:
  Re: whats up with the rollout of the Lego Stores?
 
(...) Well, first and foremost it would be a sensible and intelligent decision to open stores in places where there are actual customers for the given product. And the first thing one seems to learn at the manager school is to avoid sensible and (...) (21 years ago, 5-Apr-04, to lugnet.loc.au, lugnet.lego.direct, lugnet.loc.ca, lugnet.general)

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