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 LEGO Company / LEGO Direct / 5521
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Subject: 
Re: Is Lego false advertising the new 2003 sets?
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 8 Jan 2003 19:53:37 GMT
Viewed: 
3561 times
  
"Barbie does not actually walk and talk on her own..."    lol    : )

-Rob

"Bryan Kinkel" <helpdesk@loseyourmind.com> wrote in message
news:H8EurK.7Mr@lugnet.com...
> Mark,
> 
> Good question about the "light up" aspects of the box artwork. But I don't
> think it is false advertising. Just good artwork. (1)
> 
> I call it artwork because most toys are shown "in a fantasy situation" on
> the box front to catch the child's eye. The back of the box typically • shows
> the actual toy and accessories that are contained in the box.
> 
> Some manufacturers even print on the front "toy shown in fantasy • situation"
> or "some poses my require hand support" to avoid angry parents who feel • the
> toy really should shoot lasers if the picture tells them so.
> 
> I suspect that the lighting on these new models is simply spiffy box
> artwork. If there is something electronic inside a Lego box, the box often
> has a "9V" or "Sound & Lights" logo or similar. And electronics add $$$.
> 
> Bryan
> 
> 1. I really like the new graphics design of the boxes. The Orient boxes • are
> really sharp.
> 
> 
> "Mark P" <mark@landofbricks.com> wrote in message
> news:H8EsE4.L6J@lugnet.com...
> > Hey all,
> > 
> > After looking at MARZ and seeing the awesome new Town and Train sets I • found
> > something that kinda bugged me. To see what I am talking about, look at
> > these sets for an example:
> > 
> > http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-7032
> > http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-7033
> > http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-7034
> > http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-7035
> > http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-4513
> > 
> > Now I see what looks like new electric light up parts. I was really • excited
> > about this! But if you look at the parts that are lit up, you will see • there
> > is no way they can truly be light up parts.
> > 
> > I see two options on this - either Lego has found a way to light up • parts
> in
> > a new way, or they did some serious photoshop work to the pictures.
> > 
> > If these pictures are indeed results of some photoshop program I find • this
> > highly bothersome. Imagine the backlash of parents buying sets for their
> > kids with the impression that they are getting what they see - but in
> > reality get something other than what they thought they were buying.
> > 
> > I know these may just be 'prototype' images. But even if that is the • case -
> > that is no excuse to represent something about a set that is just not • true
> > (if indeed they are not light up parts). These pictures were given to • people
> > who would use these images to purchase cases of the sets - and not just • for
> > an idea. Lego made an effort to make the lighted up parts stand out, and
> > unless they plan to back up what they show I think the pictures should • be
> > changed before these things hit the stores and the backlash of false
> > advertising rolls in.
> > 
> > Mark P.
> > http://www.landofbricks.com
> 
> 



Message is in Reply To:
  Re: Is Lego false advertising the new 2003 sets?
 
Mark, Good question about the "light up" aspects of the box artwork. But I don't think it is false advertising. Just good artwork. (1) I call it artwork because most toys are shown "in a fantasy situation" on the box front to catch the child's eye. (...) (24 years ago, 8-Jan-03, to lugnet.lego.direct)

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