LEGO Direct : 5519


LEGO Company / LEGO Direct / 5519	5518 \| 5520

Subject:	Is Lego false advertising the new 2003 sets?
Newsgroups:	lugnet.lego.direct
Date:	Wed, 8 Jan 2003 18:51:40 GMT
Viewed:	796 times

Hey all, After looking at MARZ and seeing the awesome new Town and Train sets I found something that kinda bugged me. To see what I am talking about, look at these sets for an example: http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-7032 http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-7033 http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-7034 http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-7035 http://www.marzdistribution.com/insideMarz/moreinfo.cfm?ID=LEGO-4513 Now I see what looks like new electric light up parts. I was really excited about this! But if you look at the parts that are lit up, you will see there is no way they can truly be light up parts. I see two options on this - either Lego has found a way to light up parts in a new way, or they did some serious photoshop work to the pictures. If these pictures are indeed results of some photoshop program I find this highly bothersome. Imagine the backlash of parents buying sets for their kids with the impression that they are getting what they see - but in reality get something other than what they thought they were buying. I know these may just be 'prototype' images. But even if that is the case - that is no excuse to represent something about a set that is just not true (if indeed they are not light up parts). These pictures were given to people who would use these images to purchase cases of the sets - and not just for an idea. Lego made an effort to make the lighted up parts stand out, and unless they plan to back up what they show I think the pictures should be changed before these things hit the stores and the backlash of false advertising rolls in. Mark P. http://www.landofbricks.com

Message has 2 Replies:

		Re: Is Lego false advertising the new 2003 sets?
Mark, Good question about the "light up" aspects of the box artwork. But I don't think it is false advertising. Just good artwork. (1) I call it artwork because most toys are shown "in a fantasy situation" on the box front to catch the child's eye. (...) (22 years ago, 8-Jan-03, to lugnet.lego.direct)

		Re: Is Lego false advertising the new 2003 sets?
I suspect it is just really good box art (or really bad depending on how you look at it). LEGO has done this in the past with other sets, most notably the Trans-Neon-Green color. Troy "Mark P" <mark@landofbricks.com> wrote in message (...) (22 years ago, 9-Jan-03, to lugnet.lego.direct)

4 Messages in This Thread:

Entire Thread on One Page:: Nested: All | Brief | Compact | Dots
Linear: All | Brief | Compact

Custom Search