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 LEGO Company / LEGO Direct / 4992
4991  |  4993
Subject: 
Re: Now what?
Newsgroups: 
lugnet.trains, lugnet.lego.direct
Date: 
Fri, 2 Aug 2002 15:59:21 GMT
Viewed: 
43 times
  
"John Kelly 3" <jkelly3@yahoo.com> wrote in message
news:H07sxL.5wA@lugnet.com...
I always find these types of comments fascinating.  It could be that LEGO
has changed quite a bit since I was a Model Builder for them.  (Well it's
changed a lot in that most of the shop I was part of was moved off shore.)

One of the common misconceptions that occurred was that as a model shop we
had this fantastic inventory system and could get any brick we wanted in • any
color in any quantity.  Fact of the matter was that we rarely had a • complete
selection of even the most current elements.  I find that I have a more
complete assortment of bricks in Conan's basement then I did in the model
shop.  What the model shop had in quantity was basic bricks and plates. • If
we needed a supply of roof bricks, we'd have to order them.  If we were
lucky, they might be in inventory at the plant down the road.  If they • were
not, we'd look overseas to their inventories.  If it wasn't there, we'd
frequently redesign the model.  That is how expensive it was for a Lego
department to order a molding run done.  We'd do it occasionally.  It
usually meant that we would have boxes and boxes and boxes of that
particular element for months since the minimum production runs were • always
greater then the number we needed.

The inventory you had available to you in the model shop is nothing to do
with the inventory of parts that Lego manufacture and that they use to put
into sets.
Clearly Lego's inventory of parts manufactured is immense, and their ability
to sort them into bags to put into sets is demonstrated.
So why they cannot sort them into bags to sell through bulk is a mystery,
and sorry, nothing to do with what the model shop has or wants.


If you consider it was tough for a model shop with 15-25 full time model
builders to justify a production run, imagine how difficult it is for a • Lego
Direct sales forecaster.  My gut assumption of how the bulk ordering works
is that Lego Direct begs, borrows, and steals some extra time on a
production run of an element to place in their inventory.   If Lego ran • the
gray roof bricks two years ago to handle supply for the next five years,
then Lego Direct would be out of luck until they ran those elements again.
No matter what your demand looked like for bulk ordering, I doubt you'd be
able to justify the run on the element.  The cost on a special production
run to meet that demand would mean the cost would be higher than you would
be willing to pay.

So at least sell the bricks they are currently producing.
Not asking that they maintain an inventory or production line of bricks just
for bulk.
Just that they sell the bricks they are making now, and sorting now into
some bulk packets as well.


As Lego must have certainly increased their capacity in the eight years
since I left the model shop, I'm sure finding unusual elements for model
building is even more difficult.  Frankly, based on my experience in the
Model Shop, I didn't think Lego would ever be able to pull off bulk
ordering.  (Larry will vouch for me, when he was here back in 99,98? I
frequently told him I didn't think it would ever happen.)  You may be
disappointed in Lego Direct's offerings, frankly I'm amazed they've been
able to do what they have considering the amount of work that would be
necessary to make their business work.



I am not amazed at what they have been able to do at all
I am amazed that they can't do it.
There are countless other companies who manufacture bulk products and put
them into small bags.
The world is awash with such companies.
Lego *are* such a company. It is just that they sort and then sell the bags
differently than is needed for bulk.
The fact that Lego will not sell them as bulk bags makes them the exception
in my book, not the rule.
It is just a matter of will.
And as I said, they just dont seem to have any.

Lawrence



Message has 1 Reply:
  Re: Now what?
 
Actually the bricks I had available in the model shop had everything to do with the inventory that Lego had. Where do you think we got our bricks from? You think that they would be unwilling to send us the elements we wanted if they had them? The (...) (22 years ago, 2-Aug-02, to lugnet.trains, lugnet.lego.direct)

Message is in Reply To:
  Re: Now what?
 
I always find these types of comments fascinating. It could be that LEGO has changed quite a bit since I was a Model Builder for them. (Well it’s changed a lot in that most of the shop I was part of was moved off shore.) One of the common (...) (22 years ago, 2-Aug-02, to lugnet.trains, lugnet.lego.direct)

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