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 LEGO Company / LEGO Direct / 3556
    Re: what makes a legend? —Richard Marchetti
   (...) Yeah, but in this case I am trying to raise the specter of element molds now gone, and not necessarily worry about "new" elements or themes. There seems to be at least an assertion that LD will not reproduce molds for elements from the past in (...) (23 years ago, 24-Oct-01, to lugnet.lego.direct)
   
        Re: what makes a legend? —Matthew Gerber
     (...) While I see your point, Richard, I think the crux of the matter, and perhaps the ultimate answer to Brad's original question is this: In order to keep development/marketing costs down for LEGO Direct, rather than trying to figure out what (...) (23 years ago, 24-Oct-01, to lugnet.lego.direct)
   
        Re: what makes a legend? —John Neal
   (...) 15K sounds cheap-- more like twice that. Remember, LD is *direct*, and doesn't have the luxury of a huge market (like retail). LD can release a set with no new parts and could sell merely 1,000s and be profitable, but a new theme needs to sell (...) (23 years ago, 24-Oct-01, to lugnet.lego.direct)
 

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