 | | Re: train windows —Paul Baulch
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| | | Brian Lanning wrote in message ... (...) way, (...) we (...) we (...) that (...) More specifically, what name do we call these things that will get some mundanes interested in buying them? I mean, what mundane is going to buy something called a (...) (24 years ago, 23-Jun-00, to lugnet.lego.direct)
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| | | | | Re: train windows —Larry Pieniazek
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| | | | (...) Who cares about the mundanes? Target them and LD will be a flop. We're the heavy users. Give us what we want so we can wow the mundanes, doing free marketing for TLG in the process, and do it in a way that is: - low fixed cost - low variable (...) (24 years ago, 26-Jun-00, to lugnet.lego.direct)
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| | | | | | Re: train windows —Paul Baulch
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| | | | | Larry Pieniazek wrote in message ... (...) limited (...) want (...) and do (...) have (...) money). (...) That's fair enough, but I can't help wondering whether they're trying to market to the mundanes anyway. And how exactly does _our_ Lego (...) (24 years ago, 26-Jun-00, to lugnet.lego.direct)
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| | | | | | | Re: train windows —Larry Pieniazek
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| | | | | | (...) TLC does or would if they'd do a little anaylsis. I don't think anyone else does. I've heard a lot of numbers batted around. I'd be surprised if we were less than .5% of the total and very surprised if we were more than 10%... But that is an (...) (24 years ago, 26-Jun-00, to lugnet.lego.direct)
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| | | | | | Re: train windows —Larry Pieniazek
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| | | | | (...) that (...) Whoops! c/Baluch/Baulch/ ... sorry about that. (24 years ago, 26-Jun-00, to lugnet.lego.direct)
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| | | | | | Re: train windows —Larry Pieniazek
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| | | | | I said: (...) and I meant to footnote it but forgot. I first heard this term in the Wall Street Journal in a McDonalds article. The WSJ is not searchable so I can't prove it. However I did find it on an anti-McDonalds site: (URL) (24 years ago, 26-Jun-00, to lugnet.lego.direct)
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| | | | | | Re: train windows —Brian Lanning
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| | | | I find it hard to believe that they're willing to give up the econmies of scale here. How many of us are there? 1000? Compared to the number of children who consume sets one at a time... well, let's do the math: 300 or so million people in the US. (...) (24 years ago, 26-Jun-00, to lugnet.lego.direct)
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