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 LEGO Company / LEGO Direct / 2626
2625  |  2627
Subject: 
Re: the whole truth and nothing but the truth
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 23 May 2001 02:33:09 GMT
Viewed: 
1915 times
  
In lugnet.lego.direct, Shiri Dori writes:
Oh, totally! Sets like 6086, 6081, 6074, even 6080... especially if sold
alongside small sets like <cough> 6041, <cough, cough> 6040, and <ahem> 6067
<cough, *cough*, sputter> would sell like hot cakes among AFOLs. And I think
a lot of families would be more inclined to buy smaller sets too - don't
forget that the smaller the set, the better chances the parent will be
willing to spare the money. Or that the kid will be able to save up for it.

I wonder if they chose large sets because the profit margin works
better for a small number of expensive sets.

However, if "set size" really is an issue, they could bundle
together a few sets like sets 6041 (armour shop), 6040 (weaponsmith),
and 6067 (inn) and 6048 (wizard's workshop) into a "make your
own medieval village" larger and more profitable playset.

Well, it's fun to dream!

--

Jeff <jthompson@esker.com>   "Float on a river, forever and ever, Emily"



Message has 1 Reply:
  Re: the whole truth and nothing but the truth
 
(...) It sure is. ;-) And I swear someday I'll be castle complete - with or without TLC's help. ;-) -Shiri (24 years ago, 23-May-01, to lugnet.lego.direct)

Message is in Reply To:
  Re: the whole truth and nothing but the truth
 
(...) See? My point exactly. ;-) (...) Yes, true. But AFOLs would probably still buy multiple copies of the sets offered, maybe even if they already had one or two. (...) Oh, totally! Sets like 6086, 6081, 6074, even 6080... especially if sold (...) (24 years ago, 23-May-01, to lugnet.lego.direct)

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