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 LEGO Company / LEGO Direct / 2622
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Subject: 
Re: the whole truth and nothing but the truth
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 23 May 2001 01:24:37 GMT
Viewed: 
1535 times
  
In lugnet.lego.direct, Brad Justus writes:
original retail prices. In case you are wondering, these particular sets
were selected because as relatively recent (i.e. the last three years or so
for the most part) sets, the molds used for them are still available and
other production requirements could be met. We know that there is still
interest in items of this kind and we hope to bring back more classic items
in the future.

Dear Brad -

please remember that since you are re-releasing relatively recent
sets, the response may not be as vigorous as if you had released
older sets.

I hope that a lukewarm response to this round of releases won't
stand in the way of releasing other 'classic' sets - particularly
ones old enough to really be classic.  I think you'd get a more vigourous
sales response if you re-released earlier pirate sets, old castle sets,
'blacktron' or other old space sets and town sets or the like.

In any event, I hope that this turns out well for LEGO and that it is
something you can profitably afford to repeat over and over again.
Thank you for doing this!

--

Jeff <jthompson@esker.com>  "Float on a river, forever and ever, Emily"



Message has 1 Reply:
  Re: the whole truth and nothing but the truth
 
(...) I totally understand what you're saying, and yet - look at the response so far! "It's not exactly what I want, but I'll still probably buy acouple of sets" seems to be the general consensus. So if *this* is profitable for TLC (and I think it (...) (24 years ago, 23-May-01, to lugnet.lego.direct)

Message is in Reply To:
  the whole truth and nothing but the truth
 
Yes, yes, the rumors are true! We *will* be (re)issuing several "classic" sets later this year: three Pirates items (Red Beard Runner, Armada Flagship, and Enchanted Island); two Technic items (Pneumatic Front-End Loader and Forklift); the Octan Gas (...) (24 years ago, 22-May-01, to lugnet.lego.direct, lugnet.lego.announce) !! 

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