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 LEGO Company / LEGO Direct / 2137
    Re: What Kids really want. Not Juniorization. —Michael Horvath
   (...) I think that is a godd idea, too! (...) I kind of doubt that they are overpricing us. (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
   
        Re: What Kids really want. Not Juniorization. —Scott Sanburn
   To All, (...) Well, I think ABS is a costlier plastic than whatever MegaBloks is made out of. That is the major difference between Lego and Megabloks / Best Lock, is it not? There are so many factors to consider also, like labor, plant costs, taxes, (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
   
        Re: What Kids really want. Not Juniorization. —Peter White
   (...) Plus the transportation costs of moving large boxes of air, only partly filled with ABS. Any need to make the boxes as large as they do ? Unless they want consumers to think there is more inside than there is. Parents buy Lego, children open (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
   
        Re: What Kids really want. Not Juniorization. —Scott Sanburn
   Pete, (...) Well, sarcasm aside, there is a marketing ploy there, and a lot of companies do it (Mattel, etc.) I don't like the packaging any better, but I think there are more important issues to take care of first. There are a lot of issues that I (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
   
        Re: What Kids really want. Not Juniorization. —Peter White
   (...) We are a critical bunch sometimes. I brought up the 'air' content, since MB boxes are reasonably 'air free', and the comparison between the two was happening. My partner bought our niece a Belville set and seriously questioned the value. TLC (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
   
        Re: What Kids really want. Not Juniorization. —Scott Sanburn
   Pter & All, (...) Yes, we are. But I think it is because of the love of the brick, as opposed to senseless bashing. I am trying to look at the better side, there are things changing, I hope it will be continuing to. (...) I have not bought any yet, (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 

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