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 LEGO Company / LEGO Direct / 1774
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Subject: 
Re: Direct Sales Venom
Newsgroups: 
lugnet.general, lugnet.lego.direct
Date: 
Sun, 4 Feb 2001 20:21:16 GMT
Viewed: 
11 times
  
"John Kelly" <jkelly69@skypoint.com> wrote in message
news:G86t1J.26y@lugnet.com...

You can call it butt kissing all you like, to be honest with you, I think
bulk sales is a bad idea for Lego.  I doubt that bulk ordering has had a
dramatic impact on Lego sales, because I doubt that many people who use it
have dramatically increased their budget for Lego.  More probably they • have
just shifted their buying from the local discount store having a sale to
Lego Direct.  Frankly, they are better served having you buy from Target • and
keeping the advertising that Target does for them.


Except they used to do bulk bricks via the retail channel (i.e. brick packs,
etc)
If they didnt do they direct, where would I now buy packs of sloping roofs
or whatever?

I dont care about the channel - I would welcome a well stocked local store
but I dont want NO channel for bulk bricks!

Dont tell me to buy sets. I am not buying 100 sets to get the 100 windows I
need.

People seem to forget where Lego started.
Go back to the early 60's when I started and you could ONLY buy bulk bricks
THAT is what made them famous.

regards
lawrence



Message is in Reply To:
  Re: Direct Sales Venom
 
I probably shouldn’t be answering a troll post, but I post infrequency enough anyway. I find it hard to believe I’m siding with Larry again. Having worked for Lego in what seems like a long ago life, I can understand your frustrations about the time (...) (24 years ago, 3-Feb-01, to lugnet.general, lugnet.lego.direct)

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