 | | Re: LEGO Company Welcomes Adult LEGO Enthusiasts
|
|
(...) Did any else notice the statistics in the "Dot-com crowd loves Lego" article? (URL) article quoted Shannon Hartnett from TLC - "She said U.S. sales to this group are up close to 8% from 1998, and nearly one in 10 Lego buyers is now a grownup, (...) (24 years ago, 6-Dec-00, to lugnet.lego.direct)
|
| |
| | Re: LEGO Company Welcomes Adult LEGO Enthusiasts
|
|
(...) I am really surprised by this too - especially since a lot of AFOLs, more or less, do not buy all that much new Lego. Even sales at 10% would surprises me. Come on Brad? You must know! Tell us your secrets (the Lego ones). (...) Me too. Scott (...) (24 years ago, 6-Dec-00, to lugnet.lego.direct)
|
| |
| | Re: LEGO Company Welcomes Adult LEGO Enthusiasts
|
|
(...) I wouldn't be surprised if "one in 10 Lego buyers is now a grownup" is really just a translation of "10% of our sales are for consumption by adults". 10% of sales is still a whopping good margin, when you consider the impact AFOLs can have as (...) (24 years ago, 7-Dec-00, to lugnet.lego.direct)
|
