Subject:
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Re: LEGO Company Welcomes Adult LEGO Enthusiasts
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 6 Dec 2000 14:24:08 GMT
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Viewed:
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9224 times
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In lugnet.announce, Suzanne D. Rich writes:
> There's a new TLC press release at:
>
> http://www.lego.com/info/press.asp
>
> here's the good stuff:
>
> http://www.lego.com/press/
>
> -Suz
Did any else notice the statistics in the "Dot-com crowd loves Lego"
article? http://www.brickshelf.com/cgi-bin/gallery.cgi?i=11947
The article quoted Shannon Hartnett from TLC - "She said U.S. sales to this
group are up close to 8% from 1998, and nearly one in 10 Lego buyers is now
a grownup, or what aficionados call AFOLs: Adult Friends of Lego."
So I guess we made up some percentage greater that 10% of the Lego sales in
1998 (since AFOLs seem to spend more money per capita on Lego than a parent
for a child). If that is true, we have considerably more buying power that
I thought. Does anybody else have any more recent (or more accurate)
statistics?
BTW, I thought AFOL was "Adult Fan Of Lego"?
Regards,
Steve Martin
martinsa@mail.com
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Message has 2 Replies:
 | | Re: LEGO Company Welcomes Adult LEGO Enthusiasts
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| (...) I am really surprised by this too - especially since a lot of AFOLs, more or less, do not buy all that much new Lego. Even sales at 10% would surprises me. Come on Brad? You must know! Tell us your secrets (the Lego ones). (...) Me too. Scott (...) (24 years ago, 6-Dec-00, to lugnet.lego.direct)
| | | Re: LEGO Company Welcomes Adult LEGO Enthusiasts
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| (...) I wouldn't be surprised if "one in 10 Lego buyers is now a grownup" is really just a translation of "10% of our sales are for consumption by adults". 10% of sales is still a whopping good margin, when you consider the impact AFOLs can have as (...) (24 years ago, 7-Dec-00, to lugnet.lego.direct)
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