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 LEGO Company / LEGO Direct / *4299 (-20)
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
It's almost impossible for me to skip over this debate(?) without saying something. Rick Clark has nailed this directly on the head. In my opinion he is 100% correct. What is so wrong about Lego Direct selling these 1-10 Santa Fe Trains, especially (...) (22 years ago, 5-Apr-02, to lugnet.lego.direct)  
 
  Re: LD's Auctions
 
(...) That penultimate sentence got me thinking. . . Now, the fact is that there are, and have been for some time, parts that builders could not get at "normal" prices. Lugnet readers hear about these often when people report on their trips to (...) (22 years ago, 4-Apr-02, to lugnet.lego.direct, lugnet.market.theory)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) I think what they're trying to say is that "The locomotive does not come assembled as shown, but instead, one needs to build it in order to have the nice looking display model shown here." This is different from the stand/tracks, which come (...) (22 years ago, 4-Apr-02, to lugnet.lego.direct)
 
  Re: Going once, going twice, sold!
 
I was told by someone at S@H that the #ed SFs were pulled from the site because they are out of them in any country that had them EXCEPT the US. This was yesterday, though, so if you are in the US and still want to try for #ed ones, I suggest you (...) (22 years ago, 4-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions - Super Chief
 
(...) While the purpose of a business may be to make money (not the only purpose, but it doesn't matter), whatever LD makes from these auctions will hardly be a blip on their financial radar. It's more of a marketing stunt, allowing LD to expose (...) (22 years ago, 4-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) I am quite confused by the overall reaction to this. I see what LD is doing as the perfect sales model to make both collecters and builders happy. They have even eliminated the dealers/scalpers for the good of us all. The builders can get as (...) (22 years ago, 4-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions - Super Chief
 
(...) I agree with you Kevin. Considering how much money LEGO lost up through 2000, I think they deserve a chance to make an economic comeback by any methods necessary. After all, they are a business, and the purpose of a business is to make money. (...) (22 years ago, 4-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) Well, I doubt Lego does do stuff like that... But I guess if he wanted to, the President could probablly snatch the 400+ dollars in revenue ONE of these Auctions would bring... (...) Aren't we all? :-) (...) Well in general, I have to agree. I (...) (22 years ago, 4-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
<snip> (...) I agree with you, Suz. There is an uneasy feeling in my stomach. The reason why is because throughout the years, despite feelings to the contrary, LEGO was always first and foremost about PLAYING. This is the first step towards LEGO as (...) (22 years ago, 4-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) I don't find it icky at all. I'm rather greatful to have an opportunity to buy one of the first numbered sets. What's wrong with that? KL (22 years ago, 3-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
[start Suz reflecting..] I haven't thought about Mattel in a while, but, I used to wish TLC had something like the Barbie Collector's club because every so often I hear of a doll that's called a "Collector's Request" or some-such. I don't know (...) (22 years ago, 3-Apr-02, to lugnet.lego.direct)  
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) From (URL) : "Train model assembly is required." So the box gets opened anyway (which to me seems a weird requirement, which is hard to verify) As for some 7 year old obtaining it, no matter how WE look at it, LEGO is at heart still a toy, (...) (22 years ago, 3-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) Too bad, isn't it? When I read about the Lego direct auctions, I was a bit skeptic at first about the whole concept. If you think about, look at Disney Co. They do the same thing with their products. I remember checking out Ebay once, and they (...) (22 years ago, 3-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
I agree with you Suz, I don't like this idea. It's not like Lego doesn't make enough money selling through normal channels, why inflate the price of an item by auctioning it? If they start doing this with all sets, I have a feeling they are going to (...) (22 years ago, 3-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
I don't normally post my comments in threads like this (I like to stick to gears and wires and sensors and stuff like that), but once in a while, there's the urge to add my 2c worth. LD is in business to make money - all businesses are! The ones who (...) (22 years ago, 3-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
This reminds me of the current practice of theatres selling the best seats at the prevailing scalper price. The profit goes directly to the producer that way. -Erik happy with A0941 or whatever it was. (22 years ago, 3-Apr-02, to lugnet.lego.direct)
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) For the record, I feel that LD makes brilliant marketing moves. And with the Super Chief, they are carving out a whole new market. It's impressive to watch. (...) I too hope LD employees don't take consumer comments personally. (...) I don't (...) (22 years ago, 3-Apr-02, to lugnet.lego.direct)  
 
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) No, icky that: (...) I can imagine many potential reasons why LD wouldn't rcv the profits, but my question was meant literally. (...) No. Well, I think that's up to subjective judgement. But, assuming your question was aimed, at least in part, (...) (22 years ago, 3-Apr-02, to lugnet.lego.direct)  
 
  Re: Going once, going twice, sold!
 
(...) *sigh* I assume this refers to me? Let's be clear on this, I have no problem with anyone giving time or money to any worthy cause - I do both. My "insensitive" comments related to those who wish to benefit themselves by giving a token amount (...) (22 years ago, 3-Apr-02, to lugnet.lego.direct)
 
  Re: Going once, going twice, sold!
 
(...) Roger Roger to all of the above. (22 years ago, 3-Apr-02, to lugnet.lego.direct)


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