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 | | Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
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| (...) <snip> (...) <snip yet more> I thought I'd throw some anecdotal data in: I called to place a large Lego order on Monday. About 18 different set #s. Almost all of the new Bulk packs, the train packs, and the castle expander pack were (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Can we all start referring to "Dark Gray" as "Dishwater"? eric (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Perhaps you were thinking of cerise? Maggie C. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) -- (...) than (...) Ah, one advantage of living in an apartment complex is that the carrier shows up in his truck, which generally seems to hold plenty of packages. What is also usually a benefit is that if I'm not there to sign for a package, (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Exactly! (...) As I stated these are 2 "goals". I didn't mean to imply they had reached either of these, and these might not even be in their current buisness model. Daniel (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| Todd Lehman wrote: If TLC were my toy company.... First, I would do the obvious and offer as many kinds of bricks in bulk online as I could. That's a no-brainer. After all, you can't build imagination without the hardware;-) Second, I would (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
| | | | | Re: Are you paying attention, LEGO?
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| Hi, I think that TLC faces problems in several fronts with respect to their sales and marketing in the future. 1)AFOLs vs Target Audience-By targetting the 12 and under group and designing sets based on what these groups may want Lego in turn is (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Doesn't seem to be their current method: it's more like "grasping for market share by making simple, disposable sets with the promise of instant play value thereby completely missing the core competency of the product". (...) Well, that at (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Maybe "Earth Tones"? "Drab" doesn't exactly have a great marketing ring... (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) If they were able to make a product up to the quality standards of Lego, I'd love to see them succeed. Unfortunately, their bricks simply don't stick together right. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
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