Subject:
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Re: 10152 Update
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Newsgroups:
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lugnet.lego
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Date:
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Tue, 21 Dec 2004 15:56:02 GMT
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Viewed:
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7802 times
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"Jake McKee" <jacob.mckee@america.lego.com> wrote in message
news:I8xw3s.KoJ@lugnet.com...
> All,
>
> As the saying goes... I have some good news and some bad news about the
> 10152
> Maersk ship.
>
> I'm sorry it's taken me so long to post an update. We've been working on a
> number of things surrounding this set.
>
> As you certainly recall, the situation with the Maersk blue bricks was
> that we
> were very near the end of our Maersk blue ABS supply. We'd been working
> from a
> large stockpile of the Maersk blue for years (we buy big to make it
> cost-effective), and it was finally about to run out. Out of coincidence,
> Maersk
> requested a new Maersk LEGO set. We decided to run out the supply of ABS
> with
> this one last set. Once it was gone, it simply wasn't going to be
> cost-effective
> for us to buy another supply of ABS to continue developing that color.
>
> If you've seen the set in person, you'd probably not be surprised to learn
> that
> we had very positive feedback from consumers of all ages. Since we sold
> out the
> Maersk blue version in a matter of weeks, we decided to continue the
> production,
> and asked you for feedback on what color to do it in.
>
> But after a few months, Maersk came back to us with a request for more of
> the
> 10152 sets. Apparently the 10152 that they had taken delivery of were
> working
> quite well for them. They agreed to cover the expense of buying a very
> small
> (and expensive) quantity of Maersk blue ABS in order to be able to produce
> more
> sets. We purchased just enough ABS for this one run, and while we don't
> have any
> plans for more production, I certainly won't promise again! :)
>
> The good news is that once again, Shop At Home was able to take advantage
> of
> this limited run to produce another (relatively) small quantity of the
> 10152 in
> Maersk blue.
>
> The bad news is that this means we need to postpone (and perhaps cancel)
> the
> dark blue 10152 version. As soon as we know for sure, I'll pass the word.
>
> The estimated launch date for the next run of the 10152 is late
> spring/early
> summer. We're still working on finalizing this, and I'll update you as
> soon as I
> can. (The info on LEGOshop.com you say yesterday launched while we still
> working
> on the details... the Feb. launch date was a placeholder only. My
> apologies for
> the confusion.)
>
> My apologies for the re-direction this project has taken, but hopefully it
> is
> more good news than bad!
>
> Jake¬
> ---¬
> Jake McKee¬
> Community Liaison¬
> LEGO Community Development
Thanks Jake. Thanks for bringing us this news in person so we can be
prepared before the actual event occurs. As for the rest of you, hmm, let's
see how to delicately put this in sarcastic perspective:
A billion dollar company wants another billion dollar company to make
another run of a previous product via a new contract. I don't think the
business decision is going to hang on whether 20-30 "A"FOLs like it or not.
Merry Christmas, Happy New Year, and get over it...
You should focus more on the real emergencies, like these *expletives
deleted* lightup figs coming out in Feb! UUUGGGHHHHHHHH!!!!!
Rob
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Message has 2 Replies:
 | | Re: 10152 Update
|
| In lugnet.lego, Rob Hendrix wrote: <snip> (...) Yeah, as soon as I saw those, I thought of the pain you'd be feeling. After checking yout your wonderful work at BF this past summer, this one from TLC has got to suck. Well, don't forget you got the (...) (20 years ago, 21-Dec-04, to lugnet.lego)
| | | Re: 10152 Update
|
| (...) yeah, what sort of sicko would want one of those? ;-P Seriously this happens a lot in the model railway world, you scratch build a model of something not avaialable as a kit or RTR from the trade and just when you finish someone releases it. (...) (20 years ago, 21-Dec-04, to lugnet.lego)
|
Message is in Reply To:
| | 10152 Update
|
| All, As the saying goes... I have some good news and some bad news about the 10152 Maersk ship. I'm sorry it's taken me so long to post an update. We've been working on a number of things surrounding this set. As you certainly recall, the situation (...) (20 years ago, 18-Dec-04, to lugnet.lego, lugnet.lego.announce, FTX) !!
|
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