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 LEGO Company / 3003
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Subject: 
Re: 10152 Update
Newsgroups: 
lugnet.lego
Date: 
Tue, 21 Dec 2004 15:56:02 GMT
Viewed: 
7568 times
  
"Jake McKee" <jacob.mckee@america.lego.com> wrote in message
news:I8xw3s.KoJ@lugnet.com...
All,

As the saying goes... I have some good news and some bad news about the
10152
Maersk ship.

I'm sorry it's taken me so long to post an update. We've been working on a
number of things surrounding this set.

As you certainly recall, the situation with the Maersk blue bricks was
that we
were very near the end of our Maersk blue ABS supply. We'd been working
from a
large stockpile of the Maersk blue for years (we buy big to make it
cost-effective), and it was finally about to run out. Out of coincidence,
Maersk
requested a new Maersk LEGO set. We decided to run out the supply of ABS
with
this one last set. Once it was gone, it simply wasn't going to be
cost-effective
for us to buy another supply of ABS to continue developing that color.

If you've seen the set in person, you'd probably not be surprised to learn
that
we had very positive feedback from consumers of all ages. Since we sold
out the
Maersk blue version in a matter of weeks, we decided to continue the
production,
and asked you for feedback on what color to do it in.

But after a few months, Maersk came back to us with a request for more of
the
10152 sets. Apparently the 10152 that they had taken delivery of were
working
quite well for them. They agreed to cover the expense of buying a very
small
(and expensive) quantity of Maersk blue ABS in order to be able to produce
more
sets. We purchased just enough ABS for this one run, and while we don't
have any
plans for more production, I certainly won't promise again! :)

The good news is that once again, Shop At Home was able to take advantage
of
this limited run to produce another (relatively) small quantity of the
10152 in
Maersk blue.

The bad news is that this means we need to postpone (and perhaps cancel)
the
dark blue 10152 version. As soon as we know for sure, I'll pass the word.

The estimated launch date for the next run of the 10152 is late
spring/early
summer. We're still working on finalizing this, and I'll update you as
soon as I
can. (The info on LEGOshop.com you say yesterday launched while we still
working
on the details... the Feb. launch date was a placeholder only. My
apologies for
the confusion.)

My apologies for the re-direction this project has taken, but hopefully it
is
more good news than bad!

Jake¬
---¬
Jake McKee¬
Community Liaison¬
LEGO Community Development

Thanks Jake.  Thanks for bringing us this news in person so we can be
prepared before the actual event occurs.  As for the rest of you, hmm, let's
see how to delicately put this in sarcastic perspective:

A billion dollar company wants another billion dollar company to make
another run of a previous product via a new contract.  I don't think the
business decision is going to hang on whether 20-30 "A"FOLs like it or not.
Merry Christmas, Happy New Year, and get over it...

You should focus more on the real emergencies, like these *expletives
deleted* lightup figs coming out in Feb!  UUUGGGHHHHHHHH!!!!!

Rob



Message has 2 Replies:
  Re: 10152 Update
 
In lugnet.lego, Rob Hendrix wrote: <snip> (...) Yeah, as soon as I saw those, I thought of the pain you'd be feeling. After checking yout your wonderful work at BF this past summer, this one from TLC has got to suck. Well, don't forget you got the (...) (19 years ago, 21-Dec-04, to lugnet.lego)
  Re: 10152 Update
 
(...) yeah, what sort of sicko would want one of those? ;-P Seriously this happens a lot in the model railway world, you scratch build a model of something not avaialable as a kit or RTR from the trade and just when you finish someone releases it. (...) (19 years ago, 21-Dec-04, to lugnet.lego)

Message is in Reply To:
  10152 Update
 
All, As the saying goes... I have some good news and some bad news about the 10152 Maersk ship. I'm sorry it's taken me so long to post an update. We've been working on a number of things surrounding this set. As you certainly recall, the situation (...) (19 years ago, 18-Dec-04, to lugnet.lego, lugnet.lego.announce, FTX) !! 

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