Subject:
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Re: Keynote presentation
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Newsgroups:
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lugnet.lego
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Date:
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Tue, 17 Aug 2004 03:41:03 GMT
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Viewed:
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4279 times
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In lugnet.lego, Jake McKee wrote:
> That's right, Mike. Sorry for any confusion left by the keynote > posting
> translation.
>
> LEGO Brick Masters is targeted to and for kids.
Thanks for the clarification, Jake. I'm sad to hear it, though.
I'm one of those "sleepers" y'all were apparentlny speaking about at BrickFest
(well, perhaps I'm starting to wake up in the last couple of weeks). I'm
rediscovering LEGO and loving it.
But, I do get frustrated that the company seems (from my point of view) to be
ignoring AFOLs like me. I too took the survey on the web site, and couldn't
even answer all the questions properly, because answers applying to me as an
AFOL weren't even among the options given. So I got excited when it seemed that
LEGO was going to finally provide some support specifically for its most
dedicated, loyal, and deep-pocketed fans. But alas, it's not so. I keep
getting the impression that, ironically enough, LEGO doesn't see LEGO as a
serious adult hobby (unlike, say, the scale model train industry, or quilting
for that matter).
I have no problem with marketing toward kids -- obviously that's a big market
too. But I really wish we AFOLs could feel some love too.
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Message has 1 Reply:
 | | Re: Keynote presentation
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| Hi Joe, Stick around and you'll see that Lego does many things for AFOLs. Releasing sets we want (Legends, trains), getting parts packs back in the sales mix, making special events like outlet shopping at BrickFest. But when Lego produces something (...) (20 years ago, 17-Aug-04, to lugnet.lego)
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Message is in Reply To:
| | Re: Keynote presentation
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| (...) That's right, Mike. Sorry for any confusion left by the keynote > posting translation. LEGO Brick Masters is targeted to and for kids. The LEGO Club is a free, kid-oriented program. The LEGO Brick Masters is also kid-oriented, but will be a (...) (20 years ago, 17-Aug-04, to lugnet.lego)
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