Subject:
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Re: Keynote presentation
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Newsgroups:
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lugnet.events.brickfest
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Date:
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Sat, 14 Aug 2004 22:47:49 GMT
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Viewed:
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2021 times
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Jake's talk (Q&A is being recorded as part of the streaming video)
Community Development Update
Jake saw something he thought he'd never see..."Saw a Bionicle Awards ceremony"
Some off color joshing about shirts and moms.
"never going to hear the end of the ISD build from Kate"... We didn't have a
LEGO rep keeping time, so it's Kate's fault...
Brad says hi... he is moving house so could not be here. (just moved to SF)
The new Pirates logo is Jake's unofficial AFOL support team logo... If Jake is
going to act like a rogue and get treated like a rogue so why not be one!
Jake is happy to see how large the room is! ComicCon (in 20 years grew from a
basement to 50,000 years)
He's using powerpoint for the first time which is a different thing for him.
Jake has convinced his colleagues to give teasers out. that's a new thing!
Jake thanks Greg Hyland for all his work on the AFOL comic. It rocks. The
purpose of this one is to activate the sleepers...
It would be great to get it to be a series. If anyone knows anyone in the
business, please drop Jake a note.
Talked about While You Were Out... how can someone that into LEGO not be aware
of the community? that was the thing that got some thinking about sleepers
going. Greg and Jake had done a rougher version of this as an internal
roadshow...
Jake gave out 1400 in 2 hours at ComicCon even being very selective of who to
give them to
Most of the comics are here for you to use as outreach tools... he's not holding
many back.
If you know another language, please let Jake or Greg know. he's looking for
more languages to have it translated into
The LEGOFan site.
First: not meant to replace, Instead it's a portal. Bring traffic from a single
point of contact (which you find because you're interested in X) to many
different destinations.
There are too many destinations! So many resources, so specialised, that they
can be overwhelming.
It's the only non official website that has LEGO in the domain name. It's the
bridge between the unoffical areas that fans do and the corporate area.
it's fan owned, fan run, but with the support and approval of LEGO. Newbie
friendly, with areas for many different languages.
This avoids the perception management problem if there is a direct link from the
LEGO official site to a fan site (that the fan site is official)...
jake talked about the desire to organise similar to how LUGNET is organizing (to
be community managed and owned)
LegoFan organizing committee:
Richard Morton
Scott Costello
Shaun Sullivan
Geoff Gray
Jake McKee
legofan.com/net/org all work but .org is the primary address
Global AFOL mailing list
(too many names to type!)
A mechanism to bridge to as many different organizations as possible so that
there is a good way to reach as broad an audience as possible.
It is an experiment, so far monthly con calls, mailing list as required, seems
to be working so far.
Plugged the BIP (Building Instructions Portal) and the BIP blog. Still
experimenting with the scope. Right now it's "travels with Jake" to give some
background on his adventures and on how things go with him and the community.
Jake decided to introduce himself since he forgot. "Global Community Development
Manager"
His task is to provide a conduit between the inside and the outside. When fans
need things he tries to introduce them to resources within the company that
might be helpful. When the company needs things he tries to see if fans can give
input. In general facilitate things and do AFOL support.
(LEGO Direct is no more.. it was an experiment, a start up...) The elements of
it have been folded back into the rest of the company. Have come a long way
since 1999 when the experiment was started. You have to believe that there has
been a change in mind set. Jake pointed to the ISD "the fact that this set
exists is a proof of change in mindset". No one believed that a 3000 piece set
would sell. It's on its third run!
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Message is in Reply To:
 | | Keynote presentation announcements
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| I will be posting a few posts in this string with info from the BrickFest 2004 Keynote (14 August 2004) Craig Hicks: The theme was Olympics and people had lots of fun. Todd Thuma: ISD Build "Practice Run" Team members will be reported later Time was (...) (20 years ago, 14-Aug-04, to lugnet.events.brickfest)
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