Subject:
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Re: A change in attitude: was Big Brother is Watching (and reading, too!)
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Newsgroups:
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lugnet.general
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Date:
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Sun, 24 Oct 1999 23:25:04 GMT
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Reply-To:
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Troy Cefaratti <dnbnprime@hotmail.com=nospam=>
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Viewed:
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1708 times
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> If you can make a set from parts, then sell it for enough to cover your • costs
> (a la Larry P), then all the power to you. It isn't going to take away • from
> lego's market if you use their bricks now is it?
It erodes the market for their *SETS* which is where they make the most of
their money. While they CAN make money selling bulk, I doubt that it will
ever be the majority of their income. Following this idea, Lego would
become simple a supplier of raw materials to others who produce the sets. I
seriously doubt that this is where they want to go with the company, and is
probably ne of the reasons that they shy away from bulk sales.
There is no way that TLG
> could enforce such a contract. I doubt it would even be legally binding. • (ya,
> you cannot make something with this stuff that is designed to make stuff • with,
> and then resell it...)
This is not true. I have worked in distribution (electronic components) and
know that distribution contracts signed with suppliers can and do control
what you do with their product.
Why do you think it is that someone like myself cannot order sets directly
from Lego and set up my own online Lego store? Because Lego requires you to
have a national storefront presence to do something like this. While I
would like to do something like this, I can understand why they don't allow
it. It keeps me from undercutting their bigger clients, TRU, KB and the
others.
Once it has been sold, that is end of contract rights
> for TLG. (not like software, so on). TLG has no right to say that you • cannot
> use it for its intended use, and no right to tell you not to sell a MOC.
If a consumer bought a bunch of bricks and made a couple itemss, which then
then sold to their friends, I doubt that would be a problem. However, if
someone started producing and marketing 1,000's of copies of numerous sets,
then I believe that Lego could and would step in.
The easiest and most damaging for said operation would be to simply stop
selling them any product. Without the bricks it becomes rather hard to make
the sets.
I doubt that Lego would have it set up so that any single person could order
enough parts to do anything like this anyways though. There would probably
be some sort of quantity limit for consumers, and anything above that would
require you to be a "distributor", requiring a signed contract (which would
naturally prevent you from packaging and marketing sets.)
Not to mention, i'm sure that the lawyers would keep you rather busy with
all sorts of copyright and trademark infringement hassles (whether valid or
not).
Troy
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