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 | | LEGO Overtakes Ferrari as the World’s Most Powerful Brand
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| LEGO Overtakes Ferrari as the World’s Most Powerful Brand According to Brand Finance posted Feb. 17, 2015. •Analysis of the world’s top brands shows LEGO has replaced Ferrari as the most powerful •Success of The LEGO Movie has propelled the already (...) (10 years ago, 17-Feb-15, to lugnet.mediawatch, lugnet.general, lugnet.lego, FTX)
| | | | | Re: Star Wars will "stay with us forever," says LEGO
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| (...) I'd laugh if it wasn't true. (URL) (10 years ago, 16-Feb-15, to lugnet.general, lugnet.licensed, FTX)
| | | | | Re: Star Wars will "stay with us forever," says LEGO
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| (...) Sounds like the market is ripe for the return of Galidor! (10 years ago, 15-Feb-15, to lugnet.general, lugnet.licensed, FTX)
| | | | | Re: Star Wars will "stay with us forever," says LEGO
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| (...) "We can live without it"? The numbers say otherwise. Lego wouldn't be where it is without those few very strong IPs they've brought in. Star Wars in particular saved their bacon. Steve (10 years ago, 13-Feb-15, to lugnet.general, lugnet.licensed, FTX)
| | | | | Star Wars will "stay with us forever," says LEGO
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| Star Wars will "stay with us forever," says LEGO By Billy Langsworthy February 11, 2015 The merging of the two properties has become a brand in its own right, CEO Jørgen Von Knudstorp tells ToyNews. LEGO believes the success of LEGO Star Wars as a (...) (10 years ago, 12-Feb-15, to lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.licensed, FTX)
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