Subject:
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Re: Star Wars will "stay with us forever," says LEGO
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Newsgroups:
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lugnet.general, lugnet.licensed
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Date:
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Fri, 13 Feb 2015 14:36:10 GMT
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Viewed:
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30410 times
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In lugnet.general, Abner Finley wrote:
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Knudstorp said: “It’s important but it’s never defining our business. We can
live without it, but are happy to bring a few IPs in.”
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“We can live without it”? The numbers say otherwise. Lego wouldn’t be where it
is without those few very strong IPs they’ve brought in. Star Wars in particular
saved their bacon.
Steve
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Message has 1 Reply:
Message is in Reply To:
 | | Star Wars will "stay with us forever," says LEGO
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| Star Wars will "stay with us forever," says LEGO By Billy Langsworthy February 11, 2015 The merging of the two properties has become a brand in its own right, CEO Jørgen Von Knudstorp tells ToyNews. LEGO believes the success of LEGO Star Wars as a (...) (10 years ago, 12-Feb-15, to lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.licensed, FTX)
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