Subject:
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Re: Star Wars will "stay with us forever," says LEGO
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Newsgroups:
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lugnet.general, lugnet.licensed
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Date:
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Sun, 15 Feb 2015 22:36:03 GMT
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Viewed:
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33919 times
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In lugnet.general, Steve Bliss wrote:
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In lugnet.general, Abner Finley wrote:
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Knudstorp said: “It’s important but it’s never defining our business. We can
live without it, but are happy to bring a few IPs in.”
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“We can live without it”? The numbers say otherwise. Lego wouldn’t be where
it is without those few very strong IPs they’ve brought in. Star Wars in
particular saved their bacon.
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Sounds like the market is ripe for the return of Galidor!
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