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Subject: 
Re: Ideas and Suggestions for LEGO S@H
Newsgroups: 
lugnet.general
Date: 
Mon, 26 Sep 2005 08:03:43 GMT
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Kelly McKiernan wrote:
* What do you think LEGO would never do that you’d love to see?
Return to the original colours, fist and foremost.

How about theme- or colour-oriented bulk packs or buckets?
Colour-oriented boxes like "Nature": green and brown parts, "Earth",
with tan and greys, "Autumn", with reddish and yellowish tones.
Theme-oriented boxes like "Space" with different parts to build your own
spaceships (as an addition to a license-free space system like classic
space was), "Ships", "City", suchlike, in a way comparable to the
designer sets. but larger, suitable for minifig-sized building and
compatible to "normal" playthemes in style. And of course the box should
include minifigs, spacemen, sailors, people living and working in a city
(how log will it take Lego to notice that a city consisting of police,
rescue and firemen is somehow incomplete? Complete those theme-buckets
with a bunch of stickers and an idea book (which might even include
ideas to be build if you have this bucket _and_ this or that set.

Proper bulk-order. Lego brand stores and the Legoland builders get their
stuff in boxes of e.g. 1000pcs 2x4 bricks. Make those and other boxes
available for us to purchase. It would be no new product, just a
different path to sell them.

* What types of themes/concepts should LEGO stay away from?
Any post-1900 military stuff. Licensed products. Single-Use parts.

* Are there any community projects/products (Moonbase? Great Ball?) that you’d
  like to see turn into a LEGO set?
Not directly. But generally a more professional set design with less
special parts, just like the AFOLs do build, would be fine.

* (And as a follow-up to the last question – are there any projects/products
  that LEGO should stay away from?)
Military stuff.

* What types of products/themes/concepts do you think are missing from the
  assortment over the years?
Minifig pirates. Could still be on the market just in time to part 2 and
3 of "Pirates of the Caribian", but without the need to go licensed.

Proper town, with shops and normal houses, normal people.

A non-StarWars space line that does not need to reincarnate the
X-Wing-Fighter for the 500th instance. A theme could be "Colonisation of
Mars", with red and dark red theme colours.

A modular, classic castle line like in the '80.

Ships for the town theme, comparable in design quality to the Maersk
freighter (which was propably that good just because there was a tight
external quality control involved)

* Are there things missing in general? On box? In the instructions? In the box
  materials?
Smaller boxes - currently, the boxes are only filled to a third or even
a quarter. Be honest to your customers!

Protect the instructions from being damaged in the box. Likewise for
stickers.

Better quality control and issue handling - The Knight Bus desaster
should have been a lesson on "lack of quality control" and "This colour
issue is not a problem! This colour issue is really not a problem!
Everything is within our quality standards! We took extra care to water
them down! If you as a customer still think it is a problem, then go
f*** yourself!"

Thanks for your contribution!
Thanks for listening!

Yours, Christian



Message is in Reply To:
  Ideas and Suggestions for LEGO S@H
 
The LEGO Ambassadors have been asked to provide some suggestions to the LEGO Shop at Home people about what types of things we AFOLs would like to see offered or available from S@H. This is a good opportunity for you to make a serious suggestion (...) (19 years ago, 23-Sep-05, to lugnet.general, lugnet.market.theory, lugnet.market.shopping, FTX) !! 

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