Subject:
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Re: Ideas and Suggestions for LEGO S@H
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Newsgroups:
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lugnet.general
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Date:
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Fri, 23 Sep 2005 07:09:30 GMT
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Viewed:
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2436 times
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On Fri, 23 Sep 2005, Kelly McKiernan wrote:
> The LEGO Ambassadors have been asked to provide some suggestions to the
> LEGO Shop at Home people about what types of things we AFOLs would like
> to see offered or available from S@H.
When I think of S@H specifically, I think of service packs. I generally
find the service pack selection from S@H to be bizarre. 10046? 10007?
10047? I suppose that there is some business case for those sets, but
some systemization and consistency would be nice.
For instance, in the 'basic element' category, I would have the
"perennial" sets: 10145 (bricks) and 10148 (plates) in the ten basic
colors (red, blue, yellow, black, white, green, gray (mdstone), dkgray
(dkstone), brown (redbrown), and tan); the three basplates; and slopes
(10160+10161+gables) in black. Then offer explicitly limited-run versions
of all of those in other colors (possibly even pre-selling) to get the
other colors (sandgreen, sandred, dkred, dkorange, orange, purple,
dkgreen, navyblue, etc.) out to consumers while not filling a wherehouse
with slow-moving bags.
In the "specialized element" category, perennials would include the
sorely-missed 3507 (and perhaps other colors, most obviously smoke), train
track and accessories, tile packs, Technic bricks and beams, electrical
elements, and "generic town stuff" (roadplates, fences, roadsigns(!!!),
windows). Limited-run items could include jumpers in various colors,
tiles in odd colors, minifig theme accessories, . . .
(Note that the following don't really, to me, seem to have anything to do
with S@H.)
> * What do you think LEGO would never do that you’d love to see?
A minifig WWII theme.
> * What types of products/themes/concepts do you think are missing from the
> assortment over the years?
Stability. Except for a few instances---Space 1978--1987, Castle
1984--1992, etc., consumers can't come to the stores and find sets similar
to those sold a year previously. (Bionicle comes closest today, but with
a completely new product line every six months and a new island every two
years it doesn't quite fit.) This doesn't matter to AFOLs, who have
already realized that all themes are spare parts for Castle. I cannot
think, however, of a more effective way of discouraging casual (especially
young) consumers from becoming fans of the Brick.
> * Are there things missing in general? On box? In the instructions? In the box
> materials?
In-set catalogs. My rant is already written.
http://news.lugnet.com/general/?n=50590
Thank you,
--
TWS Garrison
http://www.morfydd.net/twsg/
Remove capital letters in address for direct reply.
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