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  Re: Color Change - Final Update
 
(...) Wow. That's harsh. Jake --- Jake McKee Community Liaison LEGO Community Development (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Heh. Well, what can I say? I tend to be an "on the dark side" kind of guy... Harsh, perhaps--but is my assessment inaccurate? Aside from the bottom line, corporations love nothing as much as preserving wiggle room. Dave! (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)  
 
  Re: Color Change - Final Update
 
(...) I suppose, you could be right, but I think it misses the entire point of why we would ask for feedback in the first place. Why would we even bother to ask if we didn't think we would somehow use it? The point of us agreeing to include AFOLs (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
"Jake McKee" <jacob.mckee@america.lego.com> wrote in message news:Hx9Aox.251s@lugnet.com... (...) themselves. Jake, then why can't we hear from TLC, the people driven company, why they thought reversing 20+ years of product design was "good." ? We (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) I should take a moment to thank you for your courtesy in addressing my concerns, since I flatter myself to think that you might know my MO here on LUGNET, so I'm hardly the biggest income source for TLG. Thank you. I don't mean to lay a big (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
In lugnet.general, Dave Schuler wrote: [sniparoo] (...) I understand the point, but I don't exactly follow it. The only way that sales are boosted by paying attention to AFOL feedback is with the AFOL market. There really isn't a way we can take (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) I guess I'm thinking about it like this (and please correct me if I'm wrong): AFOL's are among the most die-hard fans of the brand (low flight-risk) AFOL's account for a low percentage of overall sales (low dollar-risk) Kids (& non-AFOL (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) I know you mean well, (read: don't take this personal) but I completely disagree with this. I know for a fact the the only thing that has changed in my 'wants' since I was 8, is the quantity. AFOLs are AFOLs because we were addicted as kids. (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Jake, I feel people may be cynical due to the experience of being "short-changed" by other large companies. Take eBay, for example. they always like to give the impression they are listening and "taking the community's ideas on board", when (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) AFOLs contribute a lot of free advertising about LEGO product by doing shows, running websites, and helping parents/kids out in the toy aisles. The tone of that advertising is very much dependant on how well our concerns are being addressed. (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
It's not harsh. It's just a clear statement of what *could* happen. Judging by this color debacle, it's not much of a stretch, either. I have yet to see a clear Business Case answer for the color change. Everything stated to date has been pretty (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Agreed, and if you stand around me in person more than 10 minutes, you'll probably hear at least 3 big "thank you!" for that. But I don't think I did a good job of explaining my point. I'm not saying that AFOLs are not worth listening to. I'm (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Yeah, I can understand this. You make a good point. (...) See, this is where I scratch my head. I'm not sure what more I can do to convince people, or prove to people that we do listen. We've developed tons of products that are extremely AFOL (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) You mean besides reversing the color change? Marc Nelson Jr. (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Yes, you listened to us in this respect, and we are thankful for what TLC did here. And it propably sold good, too. (...) Because the mistake itself, the way how the issue was handeld, the results that have been drawn and the suicidal "we (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) All that was very good. Thank you! But you do realize the color change makes all those good things less compatible with your new products. Right? (...) I'm curious. I'm not sure I caught it in all the talk, but what exactly is the mistake (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
<big snip> (...) I do (...) First Jake, it is not something you can do. It is something that Lego as a company has to do. Return to the original colors and make them the "universal" from this point forward. Accept and realize that this mistake is on (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)  
 
  Re: Color Change - Final Update
 
(...) Some people won't ever be convinced - but I'd like to say this: The very fact of this question, this thread, and this discussion all supports one thing: TLG listens to the Fans. Jake is a paid professional who's sole job (it seems) is to argue (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego) ! 
 
  Re: Color Change - Final Update
 
Hello! (...) Yes, by doing all the mentioned above you gave us sugar. But by changing the greys and brown you stole our bread. Bye Jojo (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Ah, I see now. You were trying to say that the only market that cares strictly about the commitment to listen to AFOL feedback is the AFOL market itself, which I can agree with. Noone else has any reason to care why you did something so much (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) This question simply proves that you aren't. This thread has had several people mention that the problem isn't that you're refusing to admit the mistake. The problem is that you refuse to back out of it and switch back to the old colors. (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Boy... you folks just don't get it do you. Changing colours is a business decision!!! The fact that TLG decided to keep the new colours simply can not possibly indicate that they did not listen to AFOLs... only that they believe the new (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
"Tom Stangl, VFAQman" <talonts@vfaq.com> wrote in message news:409AA24C.CFA08D...faq.com... (...) can I do (...) people (...) The problem (...) "Cementing (...) Hmm, by this logic then, I could claim TLC hasn't been listening since 1991 when they (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Jake, All the sets you have listed in this post (and another previous one) were great additions for the AFOL. Many thanks to whoever was responsible for bringing them to us! I don't think anyone would disagree that AFOL treatment was at an all (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) I can't help but cynically joke (by rearranging words) that LEGO has embraced the "4+" community and shunned the minifig this year. Since you're in apology-mode anyway... (...) Keep the all of the wood-like pieces the old brown (Barrels, (...) (21 years ago, 7-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
In lugnet.general, Jake McKee wrote: -snippage- (...) Jake, I've resisted jumping in and flogging the dead horse, but I also want to add my voice to the chorus. Sorry - this isn't as organized as I would like, but I have tired-head. You don't need (...) (21 years ago, 7-May-04, to lugnet.general, lugnet.lego, FTX) ! 
 
  Re: Color Change - Final Update
 
(...) Throw a lot of bricks in old and new colors in a heap on the floor, and then let in a number of kids and take note of which pieces are used first, and most. Mixing old and new gray *really* makes the old look 'dirty', the new are much (...) (21 years ago, 7-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) It's fairly obvious that TLG's goal of profit is the main motivation for the change. To use an example like your own, tell a focus-group-kid that she has five dollars to spend on a either of two sets, one of which has 10 pieces, while the (...) (21 years ago, 7-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) I agree, anything that should be made out of wood should be available in the old color. The old brown looks more like actual wood to me than the new one. Along with that things like 1x1 brown cylinders and 2x2 round bricks and plates for use (...) (21 years ago, 7-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) Perhaps just keep the 10040 on as a "permanent" item in the old colors... Would that satisfy pirate builders? (21 years ago, 8-May-04, to lugnet.general, lugnet.lego)
 
  Re: Color Change - Final Update
 
(...) SNIP (...) howbout this?: (URL) Jeff (21 years ago, 10-May-04, to lugnet.general, lugnet.lego, FTX)

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