Subject:
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Re: Color Change - Final Update
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Thu, 6 May 2004 12:53:19 GMT
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Viewed:
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10955 times
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In lugnet.general, David Laswell wrote:
> In lugnet.general, Jake McKee wrote:
> > I understand the point, but I don't exactly follow it. The only way that
> > sales are boosted by paying attention to AFOL feedback is with the AFOL
> > market. There really isn't a way we can take your (AFOL) feedback and meld
> > it into something for the kids market. Kids/parents won't really care much
> > about whether or not we listened to AFOLs or not.
>
> AFOLs contribute a lot of free advertising about LEGO product by doing shows,
> running websites, and helping parents/kids out in the toy aisles. The tone of
> that advertising is very much dependant on how well our concerns are being
> addressed. Furthermore, AFOLs often provide you with practical real-world
> insight into the desires of kids/parents, through our interaction with them at
> shows, on websites, and in the toy aisles.
Agreed, and if you stand around me in person more than 10 minutes, you'll
probably hear at least 3 big "thank you!" for that.
But I don't think I did a good job of explaining my point. I'm not saying that
AFOLs are not worth listening to. I'm saying that I don't understand the
original point about how TLC might be "using" the AFOL feedback to further goals
with other audiences (aside from implementing the AFOL feedback, which leads to
product enhancements for general audience products).
Jake
---
Jake McKee
Community Liaison
LEGO Community Development
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Message has 1 Reply:
 | | Re: Color Change - Final Update
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| (...) Ah, I see now. You were trying to say that the only market that cares strictly about the commitment to listen to AFOL feedback is the AFOL market itself, which I can agree with. Noone else has any reason to care why you did something so much (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
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Message is in Reply To:
| | Re: Color Change - Final Update
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| (...) AFOLs contribute a lot of free advertising about LEGO product by doing shows, running websites, and helping parents/kids out in the toy aisles. The tone of that advertising is very much dependant on how well our concerns are being addressed. (...) (21 years ago, 6-May-04, to lugnet.general, lugnet.lego)
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