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Subject: 
Re: whats up with the rollout of the Lego Stores?
Newsgroups: 
lugnet.general, lugnet.loc.au, lugnet.lego.direct, lugnet.loc.ca
Date: 
Mon, 5 Apr 2004 19:06:02 GMT
Viewed: 
9972 times
  
In lugnet.general, Alexander Horoshilov wrote:
> Frank Filz wrote:
> > 
> > Hmm, I wonder if Moscow gets a LEGO brand retail store because a definite
> > market is perceived, but perhaps there aren't good retail partners to get
> > the product into Russia. Most other countries have well established toy
> > retailers with global connections.
> > 
> > Frank
> 
> Frank, I'm living in 30 minutes of driving from this Moscow store. And I think
> that you seem to be right - these days I see a lot of activity from TLC in
> Russia - various campaigns with other brands, TV advertising etc., there was
> nothing like this two years ago. In Russia, LEGO brand still have very small
> presence (try to find another AFOL in Russia but me, for example :) ) and large
> potential.
> 
> WBR,
> Alexander

Alexander -
I encourage you to use your local store as a way to network with other AFOLs.
Introduce yourself to the store manager, and ask if they wouldn't mind putting
you in touch with other local AFOLs who come and buy.

I imagine you aren't the only AFOL who buys there, the issue really is finding a
way for you to connect with them.

-Tim



Message has 1 Reply:
  Re: whats up with the rollout of the Lego Stores?
 
"Tim Courtney" <tim.courtney@SPAMCA...ktron.com> wrote in news:Hvpp22.AJB@lugnet.com: (...) Hi, i'm new here. I'm canadian, from québec city. I understand that AFOL seems to mean a fan of lego, but what's the exact meaning of the letters? Thanks. (22 years ago, 6-Apr-04, to lugnet.general, lugnet.loc.au, lugnet.lego.direct, lugnet.loc.ca)

Message is in Reply To:
  Re: whats up with the rollout of the Lego Stores?
 
(...) Frank, I'm living in 30 minutes of driving from this Moscow store. And I think that you seem to be right - these days I see a lot of activity from TLC in Russia - various campaigns with other brands, TV advertising etc., there was nothing like (...) (22 years ago, 5-Apr-04, to lugnet.general, lugnet.loc.au, lugnet.lego.direct, lugnet.loc.ca)

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