 | | Re: Article text —Ken Nagel
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| | | (...) OK so nobody likes my term "Switched around". Matters not. The point is that they had nowhere near sold the original castle to all the people who would likely buy one. They couldn't keep going with it though because of the color change. So (...) (21 years ago, 28-Feb-04, to lugnet.general, FTX)
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| | | | | Re: Article text —David Laswell
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| | | | (...) If they tried to keep milking the original Hogwarts for every last drop, they'd be bleeding money to the Law of Diminishing Returns. There's a point where continued production of a set becomes a liability, and when the vast majority of stores (...) (21 years ago, 28-Feb-04, to lugnet.general, FTX)
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| | | | | | Re: Article text —Ken Nagel
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| | | | (...) The problem is that due to poor marketing they haven't begun to scratch the surface. You may hit TRU and make it a point of checking the Lego display but most parents don't, they scoot in buy what the child wants and leave. I know for a fact (...) (21 years ago, 29-Feb-04, to lugnet.general, FTX)
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| | | | | | Re: Article text —David Laswell
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| | | | (...) Sets in the $90+ range sell in such small quantities that most stores won't even stock them, which is why TRU can get away with jacking the price another $10 over MSRP. Comparing a $300 toy to a similar $90 toy is simply a matter of scale. The (...) (21 years ago, 29-Feb-04, to lugnet.general, FTX)
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| | | | | | Re: Article text —Ken Nagel
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| | | | (...) The store only sells merchandise. If it's not selling then somebody is doing a pretty poor job of marketing it. That would be... oh, yea the guys with the weak shoulders... Hogwarts was expensive to produce because of the licencing fees. (...) (21 years ago, 1-Mar-04, to lugnet.general, FTX)
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| | | | | | Re: Article text —David Laswell
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| | | | (...) That's not always true. Ever heard of something called the Law of Supply and Demand? Demand has dropped because all of the people who absolutely had to buy it did. Then the people who kinda had to buy it did. Then the people who sorta wanted (...) (21 years ago, 1-Mar-04, to lugnet.general, FTX)
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| | | | | | Re: Article text —Ken Nagel
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| | | | (...) Of corse I've heard of supply & demand. I'm the first to admit the castle sales slowed. That left Lego with two choices... 1)redesign the set 2)increase the demand. One of these choices is signifgantly more costly. Since they are whining about (...) (21 years ago, 1-Mar-04, to lugnet.general, FTX)
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| | | | | | Re: Article text —David Laswell
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| | | | (...) Both cost considerable amounts of money. In fact, I'd be surprised if designing a new Hogwarts didn't cost significantly less than a huge advertising campaign would (and anything less isn't going to have the impact that you seem to desire). (...) (21 years ago, 1-Mar-04, to lugnet.general, FTX)
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