Subject:
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Re: Petition against permanent color changes
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Newsgroups:
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lugnet.general
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Date:
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Thu, 20 Nov 2003 21:22:01 GMT
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Viewed:
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2406 times
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In lugnet.general, Adrian Egli wrote:
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In lugnet.general, Mike Petrucelli wrote:
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If your only complaint is the quality of cohesion then this is no longer a
real issue with Mega Bloks. If you are insistent on LEGO brand just for the
sake of the name than I respect that.
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It’s brand loyality and 30+ years of doing business with LEGO (never a dark
age). I still hear stories from many friends who have had troubles with MB.
So I figure “Why spend my money on something people say is starting to work
when I’ve been using a product that has and continues to work for me for over
30 years?”
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If I may be permitted to speak on the issue of clone brands, I offer the
following: You pose a valid question, and it actually describes something quite
distinct from (and better than) pure brand loyalty, which can be self-defeating.
Your preference for LEGO seems to stem from your long history of success with
the brand, coupled with the negative reports you’ve received re: clones. You’re
making a deliberate decision based upon the evidence available to you. Brand
loyalty, in contrast, suggests a kind of blind, unthinking acceptance of only a
single brand, regardless of changes in quality, price, or value.
Maybe a good way to think about the question is this: can you imagine,
hypothetically, a time when MEGA BLOKS quality rises high enough, and LEGO
quality sinks low enough, that you would begin buying MEGA BLOKS in preference
to LEGO? If the answer is “no,” then you’re probably a dedicated brand
loyalist. If the answer is “yes,” then you may be loyal to the brand, but
you’re also a pragmatist.
By the way, MEGA BLOKS are great!
Dave!
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Message has 1 Reply:
 | | Re: Petition against permanent color changes
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| (...) Then my answer is "yes" ;-) On that quality point, I know you're talking hypothetical here, but I did call the consumer services number to do some inquiring of my own. The rep told me that LEGO was getting calls that people were hearing rumors (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Petition against permanent color changes
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| (...) It's brand loyality and 30+ years of doing business with LEGO (never a dark age). I still hear stories from many friends who have had troubles with MB. So I figure "Why spend my money on something people say is starting to work when I've been (...) (21 years ago, 20-Nov-03, to lugnet.general, FTX)
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