Subject:
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Re: New colors and other info
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Newsgroups:
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lugnet.general
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Date:
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Thu, 20 Nov 2003 04:59:04 GMT
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Viewed:
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881 times
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In lugnet.general, Ronald Vallenduuk wrote:
> Thanx to Jake for trying to clarify the situation.
<snip>
> The main thing this story shown is that I do not and probably never will
> understand marketing. It sounds a bit like Coca Cola changing their recipe.
> That proved a bad mistake (and a costly one).
<snip>
The New Coke analogy may well be a good one. In fact, New Coke was chosen
overwhelmingly in blind taste tests against both Pepsi and Old Coke. The fatal
mistake Coca-Cola made was forgetting that beverage purchase decisions are not
made by blind tast tests. The market is complex, and many factors go into
decisions to purchase.
Similarly, if I were in a focus group, and were asked which of two gray LEGO
bricks looks better, I might well choose the new one. That does not mean I want
the product line changed. The cost (aesthetic backward non-compatibility) is too
high.
Rick C.
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Message is in Reply To:
 | | Re: New colors and other info
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| Thanx to Jake for trying to clarify the situation. Though it's good to know that no changes are being made to the studs, it doesn't explain the obvious difference in the pictures shown. But I guess it'll take some time to investigate where the bad (...) (21 years ago, 19-Nov-03, to lugnet.general)
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