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Subject:	LEGO system of play... is all about telling stories??
Newsgroups:	lugnet.technic.bionicle, lugnet.general
Date:	Wed, 24 Oct 2001 18:13:36 GMT
Viewed:	85 times

I was reading an interview today over at Kanohi-Power.com with "Michael," a PR guy with LEGO. His answer to this question caught my eye... Q: Do you think we'll see more story line based sets in the future since Bionicle is selling so well? A: If you look at the LEGO System of play, it really is all about telling stories. Our traditional LEGO play theme products all have basic story lines and characters. Licensed products like Bob the Builder, Harry Potter and Star Wars all are story telling lines. Even our LEGO Studios line of moviemaking products encourages kids to use LEGO elements to tell their own stories. So, yes, certainly, there will be more in the future. Now, I know there are many folks (myself included) that think adding a storyline inhibits play with LEGO bricks slightly... and if TLC is riding everything on this concept, then that doesn't really bode well for the future. What are your thoughts? - Steve Full interview text at: http://www.kanohi-power.com/231001news.htm

Message has 3 Replies:

		Re: LEGO system of play... is all about telling stories??
(...) able to make up there own stories. Another thing that prevents creativity and imagination is juniorisation. We are being given less and larger peices which does not allow us to build what we like from any set anymore. (23 years ago, 24-Oct-01, to lugnet.technic.bionicle, lugnet.general)

		Re: LEGO system of play... is all about telling stories??
(...) Hi Steve et al, I would have to say that, for many of us, it is about telling stories. However, if/when TLC forces a particular storyline down the customers' throats, then we have a problem. I think back to the early Castle sets (Gray (...) (23 years ago, 24-Oct-01, to lugnet.technic.bionicle, lugnet.general)

		Re: LEGO system of play... is all about telling stories?
(...) Lego is Lego. No one's imagination is going to be impaired by a press release. As long as you're able to put a couple of 2x4 bricks together and call it a cow/spaceship/whatever you'll be fine. We now return to our usual program of ranting (...) (23 years ago, 25-Oct-01, to lugnet.technic.bionicle, lugnet.general)

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