Subject:
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Another perspective on "legos"
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Newsgroups:
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lugnet.general
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Date:
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Tue, 17 Apr 2001 15:04:27 GMT
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Viewed:
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395 times
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While reading through various "It's LEGO, not legos" messages, an odd
thought occurred to me:
Practically speaking, which is more damaging to the LEGO Identity: kids
saying things like "I'm gonna play with my lego(s)" or kids saying things
like "I'm gonna play with my bricks"?
Personally, if I was part of The LEGO Company, I'd rather hear the former
than the latter. Especially if I was in Marketing or Brand Management.
Steve
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Message has 2 Replies:
 | | Re: Another perspective on "legos"
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| Ya, hey Timmy be careful with those bricks! You'll break a toe! Or a parent not realizing what their kids are saying! ...OK....(nah could'nt be)..... (drop) BAM! OWWWW!!!! MA!!!! I droped a brick on my Toe!!!! I think it's broken!!! (I thought he (...) (24 years ago, 17-Apr-01, to lugnet.general)
| | | Re: Another perspective on "legos"
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| (...) ...unless the kid was playing with plastic building bricks that _weren't_ made by the LEGO company. There comes a point when your brand is so well known that it becomes synonymous with any other similar product and a valuable trademark becomes (...) (24 years ago, 18-Apr-01, to lugnet.general)
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