Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Wed, 7 Mar 2001 19:23:03 GMT
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In lugnet.general, James Simpson writes:
> March 6, 2006
(Let's have a early Halloween... LEGO, PLEASE don't make it happen!)
March 12, 2006
Special GNN report
There was a small shock in the toy world. The LEGO company closed all of it's
plastic brick production lines and will remodel itself into a media company.
What happened to the once number one toy company of the world? What made them
abandon it's primary product for more than fifty years?
"Total lack of focus, high oil price, and very bad luck." said industry
analyist Lise Simpson. "They have made too many unattractive product lines
without proper research. By emulating other toys like action figures, they
lost their unique educational toy image and became just another common toy
brand. They also kept repeating the same mistake of over-producing unpopular
sets and overflowed their channels. And they got really bad luck - they get
caught into the world wide boycot[1] of the Harry Potter Movie and critical
failure of Star Wars Episode 3. Both events seriously hurted all of their
products."
"If they want to demote themselve to another lame video game company, go
ahead." said one former LEGO fan Mico Jason. "I have been buying Megabroks
ever since they killed off the mini-figures."
"Their failure of the new MicroRobotic Invention System hurted them the most, I
believe." said one long time LEGO robotic fan Heroo Yueyay. "Microsoft cramped
too many useless features into Windows PK, the OS of the RCX-II. When fans
tried to make their own OS to get reasonable stability and performance,
Microsoft cracked down on them for 'reverse engineering'. We just don't have
the money to fight them in court, so most RCX-II activities were moved to
underground. Also when K'NEX made a LEGO compatible Hyper K'NEX robotic line
most of us just jumped ship. Just look at these ebay price: $400 for one RCX
brick, and $180 for a more powerful RCX-II."
While many new LEGO construction sets with new large pieces still sit on the
clearence shelves, price for older LEGO pieces are soaring in auction sites
like ebay thanks to the news. A mini-figure that was discontinued 2 years ago
now cost $10 to $20, while a piece of train track which was discontinued even
earlier would cost $30 or more.
"Yes, my LEGO collection worth millions now." said one tearful LEGO collector
Eric H. "But I am not selling anything. It is like selling my own son you
know? March 6 was a very very sad day."
[1] Unlikely, but it can happen:
http://www.zdnet.com/zdnn/stories/news/0,4586,2667273,00.html
[2] I can't believe I had 'fun' writing this, because it is not totally
impossible...
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Message is in Reply To:
 | | Re: LEGO Company announces poor performance in year 2000
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| (...) March 6, 2006 Billund, Denmark -- Despite another abysmal year of sales and failed product marketing in 2005, the Billund-based company announced today that it must close its main processing plant and suspend production of its trademark (...) (24 years ago, 6-Mar-01, to lugnet.general) !!
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