Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Tue, 6 Mar 2001 23:09:18 GMT
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Viewed:
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514 times
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> March 6, 2006
>
> Billund, Denmark -- Despite another abysmal year of sales and failed product
> marketing in 2005, the Billund-based company announced today that it must • close
> its main processing plant and suspend production of its trademark • "interlocking
> bricks." Despite attempts to "keep the ship from listing" since March, 2003 • when
> record-setting losses of 3.7 billion dollars were posted, largely due to the
> failure of the much-touted "Mutanoids" action-figure theme, company officials
> insist that the corporation isstill well on its way to becoming "The strongest
> name brand in toys by 2008": "We have taken firm grasp of our vision and
> commitment to produce a creative and innovative play-system that values the
> imaginative potential of the child, and we respect our duty to foster and
> nurture the imaginative potential of children world-wide by offering toys that
> stimulate creative and non-violent play. As such we will release Mini-fig • Death
> Squad 2047 version 7 for use with the Sony Playstation (TM) 12 in the next
> fiscal year."
>
> "Our market research indicates that kids just don't want the brick any
> longer...kids these days just don't have the patience to put together our
> traditional building sets of 15, 20, even 30 pieces," said a Senior RL product
> developer. "Kids these days want a more holistic play experience, and we feel
> that our new Virtual Reality Line featuring the Terrorist Negotiator • simulation
> game will present ever-new learning and creative opportunities for children
> world-wide."
>
> Sources close to the company say that they are not deterred by the vocal • on-line
> community that has been up in arms since the announcement that building • "bricks"
> would no longer be available. "While we cannot accomodate all of the needs of
> this very important market group, we do want to emphasize that the Virtual
> Reality Line offers Virtual Action Gloves and Virtual Night Vision Goggles in
> festive and attractive blue, red, and yellow varieties, along with traditional
> "stud" attachment points for various accessories that will enhance the play
> potential of our child-centered learning games."
Why am I laughing? That's really scary!
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Message is in Reply To:
 | | Re: LEGO Company announces poor performance in year 2000
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| (...) March 6, 2006 Billund, Denmark -- Despite another abysmal year of sales and failed product marketing in 2005, the Billund-based company announced today that it must close its main processing plant and suspend production of its trademark (...) (24 years ago, 6-Mar-01, to lugnet.general) !!
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