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Subject: 
Re: LEGO Company announces poor performance in year 2000
Newsgroups: 
lugnet.general
Date: 
Sun, 4 Mar 2001 15:53:12 GMT
Viewed: 
555 times
  
In lugnet.general, John Warren writes:
In lugnet.general, Santosh Bhat writes:
In lugnet.lego.announce, Suzanne D. Rich writes:
from :http://www.lego.com/info/pressspecific.asp?PressReleaseId=171&Year=2001

LEGO Company announces poor performance in year 2000

<snip>

Aww C'mon Lego produce more three piece two vehicles, or perhaps a four
piece tellitubbie explorer. Thats what kids want isnt it? Silly products
that stimulate a childs stupidity and marketability.

I think its a good thing that Lego are rethinking their core business. Just
go back to a catalogue from the late 80's , those sets represent more of the
ideals Lego supposedly aim for than todays junk.

Santosh
(how much is my two cents worth now?)

Here, here!  Get that overpriced junk off the shelves and give us some good
sets with lots of pieces like in the late 80's.  Even my little nephew
agrees with this philosophy.

John Warren

Assuming TLC wants to cover all targets in the young, what would you like to see
in between DUPLO and those late 80's sets?

Like if a boy wants his Mom to buy the Silver Champion for him, but he's 3. Kind
of an exageration there, but while I'm in TRU I constantly see boys drawn to the
sets that the "big boys," like maybe his brother, get. So those boys may want to
drop DUPLO at an early age, maye because "It's not cool."  For a parent in this
scene what would they want to do? For the child, what should come next?

-Suz



Message has 1 Reply:
  Re: LEGO Company announces poor performance in year 2000
 
(...) Didn't LEGO address this in the 1980s? That is, I recall that at least one or two of the US medium catalogs from c.1985 [1] pitched "Basic" sets as a series of graduated steps: there were sets with the "finger puppets" and mostly blocks that (...) (24 years ago, 4-Mar-01, to lugnet.general)

Message is in Reply To:
  Re: LEGO Company announces poor performance in year 2000
 
(...) Here, here! Get that overpriced junk off the shelves and give us some good sets with lots of pieces like in the late 80's. Even my little nephew agrees with this philosophy. John Warren (24 years ago, 4-Mar-01, to lugnet.general)

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