Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Sun, 4 Mar 2001 15:53:12 GMT
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Viewed:
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608 times
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In lugnet.general, John Warren writes:
> In lugnet.general, Santosh Bhat writes:
> > In lugnet.lego.announce, Suzanne D. Rich writes:
> > > from :http://www.lego.com/info/pressspecific.asp?PressReleaseId=171&Year=2001
> > >
> > > LEGO Company announces poor performance in year 2000
> > >
> > > <snip>
> >
> > Aww C'mon Lego produce more three piece two vehicles, or perhaps a four
> > piece tellitubbie explorer. Thats what kids want isnt it? Silly products
> > that stimulate a childs stupidity and marketability.
> >
> > I think its a good thing that Lego are rethinking their core business. Just
> > go back to a catalogue from the late 80's , those sets represent more of the
> > ideals Lego supposedly aim for than todays junk.
> >
> > Santosh
> > (how much is my two cents worth now?)
>
> Here, here! Get that overpriced junk off the shelves and give us some good
> sets with lots of pieces like in the late 80's. Even my little nephew
> agrees with this philosophy.
>
> John Warren
Assuming TLC wants to cover all targets in the young, what would you like to see
in between DUPLO and those late 80's sets?
Like if a boy wants his Mom to buy the Silver Champion for him, but he's 3. Kind
of an exageration there, but while I'm in TRU I constantly see boys drawn to the
sets that the "big boys," like maybe his brother, get. So those boys may want to
drop DUPLO at an early age, maye because "It's not cool." For a parent in this
scene what would they want to do? For the child, what should come next?
-Suz
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Message has 1 Reply:
 | | Re: LEGO Company announces poor performance in year 2000
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| (...) Didn't LEGO address this in the 1980s? That is, I recall that at least one or two of the US medium catalogs from c.1985 [1] pitched "Basic" sets as a series of graduated steps: there were sets with the "finger puppets" and mostly blocks that (...) (24 years ago, 4-Mar-01, to lugnet.general)
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