Subject:
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Re: Microsoft tie up with Lego - further press release from lego
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Newsgroups:
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lugnet.general
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Date:
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Wed, 10 Jan 2001 17:26:37 GMT
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Viewed:
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512 times
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Lego To Develop Games for Microsoft
COPENHAGEN, Denmark (AP) - Lego has signed an agreement to develop games for
Microsoft Corp.'s new Xbox (news - web sites) video game console and to
create online activities for the children's section of the software giant's
Web sites.
Financial terms were not disclosed.
The Xbox was unveiled by Microsoft chairman Bill Gates (news - web sites)
last weekend at the Consumer Electronics Show in Las Vegas. The Xbox, set to
hit store shelves in the fall, will go head-to-head with established players
Nintendo (news - web sites), Sega and Sony Corp., the industry leader.
``Together with Lego, Microsoft will deliver an imaginative and powerful way
for consumers of all ages to learn and be creative through our leading
technology,'' Rick Belluzzo, Microsoft vice president, said in a news
release.
Closely held Lego, famous for its multicolored interlocking bricks, has been
moving aggressively toward integrating technology with its classic building
blocks. It already has a number of popular CD-ROM games in stores and has
been very successful with its Lego Mindstorms, high-tech robots that can be
manipulated using microcomputers.
Last year, Lego formed an alliance with filmmaker Steven Spielberg to launch
a kit that will let children make movies.
The agreement with Microsoft was timely for Lego, which expects a loss of up
to 500 million kroner ($63 million) for all of 2000.
``We are now one step closer of goal of becoming the world's strongest brand
among families with children before 2005,'' Lego spokeswoman Eva Lykkegaard
said.
``Our expectations for 2000 were far too high. The toy industry worldwide
had a bad year and it has been disappointing for everyone,'' she said.
Headquartered in Billund, western Denmark, the group also operates amusement
parks, including one in Carlsbad, California. It also makes clothes, watches
and educational products.
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Message is in Reply To:
 | | Microsoft tie up with Lego
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| from (URL) MSN Enlists Lego to Create Content SEATTLE (Reuters) - In a marriage of Internet clicks and toy building bricks, Microsoft Corp. and Lego Co. said on Wednesday they are teaming up to create Lego games and content for the software (...) (24 years ago, 10-Jan-01, to lugnet.general)
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