Subject:
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Microsoft tie up with Lego
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Newsgroups:
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lugnet.general
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Date:
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Wed, 10 Jan 2001 14:08:00 GMT
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Viewed:
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461 times
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from
http://dailynews.yahoo.com/h/nm/20010110/wr/microsoft_lego_dc_1.html
regards
lawrence
Microsoft's MSN Enlists Lego to Create Content
SEATTLE (Reuters) - In a marriage of Internet clicks and toy building
bricks, Microsoft Corp. and Lego Co. said on Wednesday they are teaming up
to create Lego games and content for the software company's MSN network and
upcoming Xbox (news - web sites) video game console.
The deal marks another step in Microsoft's drive to build its MSN Internet
business into a serious contender with America Online Inc.'s
industry-leading service.
It also marks a further push by Lego to inject high-tech trends like
computers and robotics into its line of colorful building blocks that
children and hobbyists have used since the 1930s to create everything from
toy cars to spaceships.
``From a strategy perspective this is an example of a number of alliances
we've been working on around MSN to bring new content, partners and brands
to the network,'' Rick Belluzzo, Microsoft's vice president of personal
services and devices, said in an interview.
``It will use Microsoft technology to bring the Lego experience of
creativity, excitement and learning to the Web,'' Belluzzo said.
The broad partnership would see Lego advertise across MSN as well as create
programs and games for the network's section for children. Lego would also
create games for the Xbox, Microsoft's highly anticipated video game machine
due out this fall, Belluzzo said.
The Denmark-based company will also roll out new Microsoft software and
services throughout its business, perhaps giving Microsoft an important
showcase for its .NET initiative that aims to tightly weave the Internet
into its products.
Financial terms of the partnership were not disclosed, but Belluzzo said it
would be an ``over-arching relationship. There could be money or technology
changing hands. Each aspect of the relationship has a different financial
component.''
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Message has 4 Replies:
 | | Re: Microsoft tie up with Lego
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| (...) And what happened when Lego started to abandon the basic bricks? (Did J.R shoot Lego?);-) (...) Re-Read. '..this is merely one of a mumber of companies we have tricked into providing us with material and ideas we can then use ourselves with (...) (24 years ago, 10-Jan-01, to lugnet.general)
| | | Re: Microsoft tie up with Lego
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| "lawrence wilkes" <lawrence@thewilkesf...rve.co.uk> wrote in message news:G6y9tI.1zC@lugnet.com... (...) Well, Microsoft are heavily into 'components' regards lawrence (24 years ago, 10-Jan-01, to lugnet.general)
| | | Re: Microsoft tie up with Lego
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| To All, Don't be too surprised. in the coveted console wars, Microsoft will enlist as many companies as they can to develop software with. It will be hard to compete with giants in the game industry like Sony, Sega, and Nintendo. This will lead to (...) (24 years ago, 10-Jan-01, to lugnet.general)
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