Subject:
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Re: Microsoft tie up with Lego
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Newsgroups:
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lugnet.general
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Date:
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Wed, 10 Jan 2001 14:14:51 GMT
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Viewed:
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442 times
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In lugnet.general, Lawrence Wilkes writes:
> from
> http://dailynews.yahoo.com/h/nm/20010110/wr/microsoft_lego_dc_1.html
>
> regards
> lawrence
>
> Microsoft's MSN Enlists Lego to Create Content
>
> SEATTLE (Reuters) - In a marriage of Internet clicks and toy building
> bricks, Microsoft Corp. and Lego Co. said on Wednesday they are teaming up
> to create Lego games and content for the software company's MSN network and
> upcoming Xbox (news - web sites) video game console.
>
> The deal marks another step in Microsoft's drive to build its MSN Internet
> business into a serious contender with America Online Inc.'s
> industry-leading service.
>
> It also marks a further push by Lego to inject high-tech trends like
> computers and robotics into its line of colorful building blocks that
> children and hobbyists have used since the 1930s to create everything from
> toy cars to spaceships.
And what happened when Lego started to abandon the basic bricks?
(Did J.R shoot Lego?);-)
> ``From a strategy perspective this is an example of a number of alliances
> we've been working on around MSN to bring new content, partners and brands
> to the network,'' Rick Belluzzo, Microsoft's vice president of personal
> services and devices, said in an interview.
Re-Read. '..this is merely one of a mumber of companies we have tricked into
providing us with material and ideas we can then use ourselves with limited
credit claiming we did all the work..'
> ``It will use Microsoft technology to bring the Lego experience of
> creativity, excitement and learning to the Web,'' Belluzzo said.
Error from parser :Terms - Microsoft,Lego,creativity,excitment,learning
incompatiable. ;-)
> The broad partnership would see Lego advertise across MSN as well as create
> programs and games for the network's section for children. Lego would also
> create games for the Xbox, Microsoft's highly anticipated video game machine
> due out this fall, Belluzzo said.
OK So X-Box is a console...
> The Denmark-based company will also roll out new Microsoft software and
> services throughout its business, perhaps giving Microsoft an important
> showcase for its .NET initiative that aims to tightly weave the Internet
> into its products.
What Microsft 'stealing' TLG's good ideas! Shame on them!!
> Financial terms of the partnership were not disclosed, but Belluzzo said it
> would be an ``over-arching relationship. There could be money or technology
> changing hands. Each aspect of the relationship has a different financial
> component.''
So It looks highly likley we won't get Mac or Linux versions then :-(((
Alex
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Message is in Reply To:
 | | Microsoft tie up with Lego
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| from (URL) MSN Enlists Lego to Create Content SEATTLE (Reuters) - In a marriage of Internet clicks and toy building bricks, Microsoft Corp. and Lego Co. said on Wednesday they are teaming up to create Lego games and content for the software (...) (24 years ago, 10-Jan-01, to lugnet.general)
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