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Subject: 
Re: LEGO Packaging - was(Re: Triangle Area LEGO Rep)
Newsgroups: 
lugnet.general
Date: 
Fri, 17 Nov 2000 15:54:31 GMT
Viewed: 
1277 times
  
In lugnet.general, Jon Kozan wrote:

> My best note on packaging is LEGO's continuing habit of "hiding" parts.
> On nearly every set's packaging that I've looked at, the alternative and
> standard models scenes on the outside of the boxes will go out of their way to
> hide certain parts from view.

I doubt that this is intentional.  Even if it seems like it is.

> You have to buy the set to know what parts are inside.

One wonders why TLC doesn't use a side panel of the set box to show an
inventory of the set, as is done with most Basic/Freestyle sets.  Seems
like adding that feature to the packaging could only help sales.

> These hidden parts are typically the rarer parts too!

Having a rare part in a set can have a big impact on sales.  I'm willing to
bet that TLC doesn't currently analyze this aspect when projecting sales
figures.

Steve



Message has 1 Reply:
  Re: LEGO Packaging - was(Re: Triangle Area LEGO Rep)
 
Could it be that the lead time for the design & manufacture of the packaging meant that they didn't actually *have* a production sample of the unseen rare parts, which may have been making their first outing in these sets? On Fri, 17 Nov 2000, Steve (...) (26 years ago, 18-Nov-00, to lugnet.general)

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