Subject:
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Re: Lego Intel Ad
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Newsgroups:
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lugnet.general
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Date:
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Wed, 21 Oct 1998 03:33:27 GMT
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Viewed:
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1618 times
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I'm not so sure that Intel paid Lego, I mean they can advertise well enough
to not need any other things. I think that it's more of a deal to split the
cost of a full page ad in Newsweek, not cheap stuff there. But I would agree
Intel going to get some of those little kids convincing parent's to buy them
computers, I know I am;->
Mike Stanley wrote in message ...
> Matt Marshall <Matt@rapturesoft.hypermart.net> wrote:
> > I was looking through Newsweek this afternoon and I saw a full page add • for
> > the PII processors from Intel. It had Lego's flying out from it. At the
> > bottom it had a combined blurb of Intel and Lego. Wonder how much that • cost
> > Lego, I mean Intel doesn't just give away the place where things pop out • of
> > the chip
>
> I wouldn't be so sure it cost TLG anything. If it was a P2 add then
> I'd guess Intel paid TLG for the right to use Lego bricks or whatever.
>
> I'd say Intel is the real beneficiary of this ad - some kid sees
> Daddy's magazine with Lego stuff in the ad and asks Daddy for a new
> computer, maybe?
>
> --
> Unofficial listing of weekly US Lego Shop at Home phone specials
> http://www.lugnet.com/lsahs/ (discontinued thru Holiday season)
> 800-835-4386 (S@H USA) / 800-267-5346 ext 222 (S@H Canada)
> www.lugnet.com/news - Focused discussion groups for LEGO fans worldwide
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Message has 1 Reply:
 | | Re: Lego Intel Ad
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| (...) While we'll probably never know if Intel actually paid TLG for the ad, I'd say it's a safe bet to assume Intel paid for most, if not all, of the cost of the ad in Newsweek. Intel subsidizes the advertising campaigns of nearly every major (...) (26 years ago, 21-Oct-98, to lugnet.general)
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Message is in Reply To:
| | Re: Lego Intel Ad
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| (...) I wouldn't be so sure it cost TLG anything. If it was a P2 add then I'd guess Intel paid TLG for the right to use Lego bricks or whatever. I'd say Intel is the real beneficiary of this ad - some kid sees Daddy's magazine with Lego stuff in the (...) (26 years ago, 21-Oct-98, to lugnet.general)
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