Subject:
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Re: German Sales Levels
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Newsgroups:
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lugnet.general
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Date:
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Fri, 15 Jan 1999 16:57:19 GMT
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Viewed:
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2513 times
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Steve Bliss wrote in message <369f3f93.3082410@lugnet.com>...
> Odd train of thought for the day:
>
> Germans are well-known for their orderly, follow-the-instructions
> approach to life.[1][2]
>
> According to hearsay, Germany is LEGO's biggest retail market.
>
> Town Jr. presents a reduced level of building in LEGO sets.
>
> Has Town Jr. had any affect on sales of LEGO in Germany?
>
> No answers here, just questions.
>
> Steve
> [1] Not to state or claim that all German citizens, or people of German
> descent, fit this description. For good or ill.
>
> [2] There was a video, it was about team building or working with
> different types of people or something similar. One talking head used
> LEGO in Germany vs. LEGO in the US as an example. To paraphrase, he
> said:
>
> "The German child will carefully open the box, retrieve the
> instructions, and build the model according to the instructions. The
> American child will tear open the box, take a glance at the
> instructions, throw them to the side, and start doing his own thing."
I'm not sure, but I think in recent years sales have been disappointing in
Germany, even before Town Jr was released.
See www.lego.com for the annual reports on 1997 and 1996.
Eric Brok
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Message has 1 Reply:
 | | Re: German Sales Levels
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| Eric Brok wrote in message ... (...) <snipped reference that says Steve is paraphrasing someone else....> That's funny. I was born in Germany, and have definitely inherited the follow instructions gene. But since I married an Irish-Canadian, and had (...) (28 years ago, 15-Jan-99, to lugnet.general)
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Message is in Reply To:
| | German Sales Levels
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| Odd train of thought for the day: Germans are well-known for their orderly, follow-the-instructions approach to life.[1][2] According to hearsay, Germany is LEGO's biggest retail market. Town Jr. presents a reduced level of building in LEGO sets. (...) (28 years ago, 15-Jan-99, to lugnet.general)
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